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All about beacons

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How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

How-to-Effectively-Engage-Customers-using-the-Physical-Web

Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

11-16-2019

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

Apple's-elimination-of-a-headphone-jack-is-a-sweet-deal-for-beacon-marketers

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

Top-10-Reasons-Your-Business-Should-Choose-the-Physical-Web-over-iBeacon

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

4 Success Metrics for your Eddystone Beacon Campaigns

4-Success-Metrics-for-your-Eddystone-Beacon-Campaigns

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]