header-content-image

All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

4 Beacon App Hacks that Retailers can Use

4-Hacks-to-getting-your-beacon-app-right

According to a recent report titled ‘BLE Tags: The Location of Things (LOT)’ from ABI Research, the total BLE Beacon shipments will comfortably exceed 400 million units in 2020. Adding on to that, the use of beacons at retail is predicted to be explosive over the next year or so, as merchants complete beacon trials, […]

Creating a Beacon Campaign for your Real Estate Business using Beaconstac

Showcase your Property using Beacons

The latest vertical to be exploring beacons is the real estate business. Real estate companies are fast realizing how important a role beacons can play in their marketing strategy. These devices can enhance the customer house hunting experience to a great extent by notifying customers about houses that are on sale in the vicinity, sending […]

3 Ways Pop-Up Stores can Leverage Beacons to Boost Sales

3-Ways-Pop-Up-Stores-are-Making-Waves-with-Beacons

Over the past few years, pop-up stores, with their ability to bridge the gap between e-commerce and brick-and-mortar stores have exploded and are currently fueling the retail revolution. From online brands testing the waters for a physical presence, to major retail brands testing out new products, the pop-up store concept has become a major tool […]

Best of Beacons this Week: Coca-Cola Leverages Beacons for Precise Retargeting and more

Coca-Cola_pops_open_beacons’_potential_for_more_precise_retargeting

We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]

Eight Things Not To Do When Running an iBeacon Campaign

8-Reasons-Why-iBeacon-Campaigns-Fail-(and-How-to-Avoid-Them)

Marketers today are fast shifting from thinking in terms of channels and audiences to thinking about sending personalized messages to customers, each with their own preferences, personal history with the brand and unique value to the brand. Experts predict that this shift will cause platforms that can deliver personalized creative at scale to  become critical […]