header-content-image

All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

Download our free ebook -
The A to Z of Proximity Marketing with Beacons

Beacons landing page

Beacons and Digital Signage: The New Power Couple in Brand Advertising

Beacons-and-digital-signage-The-perfect-recipe-for-brand-advertising

With the evolution of the role of a mobile device in a customer’s purchase journey, digital signage has grown from merely replacing posters with LCD screens into being a core component of a sound marketing strategy. And going ahead, brands looking to improve their merchandising and promotional effectiveness will leverage innovative digital signage solutions to […]

Best of Beacons this Week: Google’s Eddystone – Is it For Real or Just a Fad?

Google's-eddystone-is-it-for-real-or-just-a-fad?

Our roundup this week is packed with informative nuggets and insights, right from what Google’s Eddystone means for businesses deploying beacons already, to how cinemas can use iBeacon technology to bring the thrill back to the movie experience. So sit back, sip a cup of coffee and check out the stories we have lined up […]

Ebook: The Definitive Guide to Beacon Pilots

The_Definitive_Guide_To_Beacon_Pilots_Ebook

  The demand for contextually relevant experiences – both online and offline – has tremendously increased over the last few years. iBeacon technology presents an amazing opportunity for businesses across verticals to create location-aware messaging and engage with their audience at the right time. An increasing number of industries are now investing in beacon pilots to enhance […]

How Beacons can take the Cinema Experience to the next level

Beacons-in-cinemas

When it comes to driving the buzz around an upcoming movie release or selling movie tickets before a movie premiere, film studios and entertainment marketers have always been quick to move into the mobile sphere. And this trend was clearly based on the spike in interest among today’s moviegoers to watch new movie trailers on […]

[Webinar Slides] 7 Ways Retailers can Cash in on Beacon Marketing

Feature-Image_Webinar-Slides-7-ways-retailers-can-cash-in-on-beacon-marketing

According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]