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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

Wi-Fi Marketing vs Beacon Marketing

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Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]

Best of Beacons this Week: Taipei Fine Arts Museum adopts Beacons and more

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We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]

5 In-Store Trends Radically Reshaping Retail Marketing

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  In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to […]

[Webinar Slides] Google Nearby: How it will impact your Business

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Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

Creating a Beacon Campaign for your Airport using Beaconstac

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According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]