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All about beacons

Learn everything there is to know about beacons
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Top 20 iBeacon Trends for 2016

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Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

Best of Beacons this Week: University of Texas launches a beacon app and more

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  We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from the news of the University of Texas launching a beacon-enabled app to an exciting post on how airports are leveraging iBeacon technology for better perks. So, sit back and check out […]

7 Ways Beacons are Disrupting the OOH Advertising Space

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Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

7 Tips on Relieving Beacon Privacy Concerns of your Customers

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Every new technology is faced with skepticism till its real value is discovered and understood. This trend has been more significant in the last few years, as users became more aware and started treating data privacy and security as a key issue with regards to any technology.  This concern is further heightened when it comes […]

Ebook: Retail 2016 – Proximity Marketing with Beacons

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  Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook […]