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How Brick-and-Mortar Retailers can take on E-commerce Giants

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In the current scheme of things, the brick and mortar retailers versus e-commerce giants war sounds much like the David Vs. Goliath story. And onlookers are eagerly waiting to see if David can fire the slingshot! Just as it was in the story, a lot of people believe that it’s impossible for brick-and-mortar stores (David) […]

Infographic: iBeacon Technology – Connecting physical and digital worlds

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According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high.  iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like […]

In-store Retargeting: Why It Matters & How to Get Started

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According to recent study, 95% of all retail sales are captured by retailers with a brick and mortar presence. Therefore, it is no surprise that of recent, a number of online-only retailers such as Amazon have started to set up their own physical, branded stores. Today, the distinction between physical and digital, or between offline and […]

Best of Beacons this Week: iBeacon tech at Cannes Lions 2015 helps Attendees Network better, and more

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Our roundup this week is packed with informative nuggets and insights, right from how Cannes Lion 2015 is leveraging beacons to help people network to how retailers can boost sales through hyperlocal mobile advertising. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 1. Four Ways […]

How Retailers can Boost Sales through Hyperlocal Mobile Advertising using Beacons

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From big brands to small scale businesses, mobile has today become a critical part of the marketing mix for businesses all over the world. According to a recent eMarketer study, mobile will account for 51% of the total digital ad market worldwide, by 2016. Mobile ads on smartphones and tablets are already having a growing […]

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