All about beacons

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iBeacon and Physical Web: Differences in Deployment Strategies


Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more


We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways


Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

Beaconstac Update: Notifications Chart, Multiple Cards and how you can Upgrade to Eddy


Seeing is believing. It matters all the more when it comes to tracking the performance of your proximity marketing campaigns. This September, we have introduced some new features that will help you visualise and measure marketing campaigns.  Track Performance through Notifications and Distribution Charts Eddy Kit customers can now track Physical Web and Nearby Notifications through the […]

How Nearby Notifications can Transform Proximity Marketing


Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]