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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

Top 5 Beacon Campaigns of 2016 (so far)

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With a little over 4 million beacons deployed globally, 2016 is turning out to be the year of the beacon, just as experts predicted. Unacast’s Proxbook Q1 2016 report shows a steady growth of proximity marketing with 6.2 million proximity sensors reportedly deployed as of Q1 2016, majorly due to the increase in proximity marketing […]

Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

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Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

Beacon Marketing: 7 Ways Businesses can Encourage Users to turn their Bluetooth ON

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According to Q1 2016 Proxbook report, currently there are a little over 4 million beacon deployed globally – a number that is well aligned with ABI Research’s forecast which predicted that 8 million beacons will be deployed by the end of 2016. And it goes without saying that Eddystone with its recent updates (announcement of […]

Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Beacon-based Mobile Payments: 4 Brands that are Doing it Right

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Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]