All about beacons

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[Webinar Slides] Your Guide to Planning a Successful Beacon Pilot

Your Guide to Planning a Successful Beacon Pilot

According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]

A Step-by-Step Guide to Planning your Beacon Project

A Step-by-Step Guide to Planning your Beacon Project - Feature Image

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

Best of Beacons this Week: Pizza Hut installs Bluetooth beacons at 1,471 locations in China and more

Best of Beacons this week_Pizza Hut

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]

Announcing Eddystone Compliant Beacons and the BeaconStone App

Announcing Eddystone compliant beacons and the BeaconStone app

We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?

Geofencing vs Beacons

According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]