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Best of Beacons this Week: Proximity Marketing Industry on Track to Deploy 400 Million Beacons by 2020 and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from the do’s and don’ts to be followed while developing a beacon app to the must-have features that retailer should offer to ensure a seamless consumer experience both online and […]

Creating a Beacon Campaign for your Library using Beaconstac

Creating a Beacon Campaign for your Library using Beaconstac

Libraries today are unique, integrated learning centres that not only have a wide collection of books and online resources but also serve as venues for informative workshops. Given the sheer scale of resources and operations, technology plays a pivotal role in maintaining a successful library. iBeacon is one such technology, that is hugely transforming experiences […]

4 Mistakes to Avoid When Developing Your Beacon App

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The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of […]

Creating a Beacon Campaign for your Supermarket using Beaconstac

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Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]

Retail’s Big Show 2016 – Key Takeaways from NRF

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Retail’s Big Show, 2016 – National Retail Federation (NRF), just wrapped up one of the biggest and the most interesting retail shows of the year. From the latest buzz on technology innovations to expert talks on future transformations, the NRF highlighted the top retail trends to look forward to. In this blog, we bring you […]