Beaconstac Update: Discover the all new Rules by Places and Activity Logs

Beaconstac Product Update_July 2016

For a long time Beaconstac customers could run campaigns based on a single beacon or multiple beacons through tags. Such campaigns assumed users to be in close proximity (within three metres) of a beacon and worked only when their devices camped on to beacons, i.e., both the device and beacon were close enough to be […]

Beaconstac Update: The new Eddy Kit, Webhook Integration, UI Improvements and more

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Over the past few months, we have released a few updates to our platform. Our theme for the first half of 2016, was to enable our customers to run proximity marketing campaigns without ever writing a single line of code (of course, besides the initial SDK setup). With a set of exciting updates that include […]

Announcing Beaconstac Eddy Kit : Launch your First Beacon Campaign in 15 minutes

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Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

Introducing Proximity Notifications in Beaconstac

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Today we’re excited to announce the launch of Notifications. This new feature allows easy integration of Notifications into your campaigns without writing a single line of code. Unlike Push Notifications that are sent by a server, Local Notifications are initiated by an app. Both iOS and Android users are alerted with standard banners whenever a […]

VentureBeat Feature: India’s m-commerce landscape in 2016

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As 2016 begins, mobile commerce in India is undergoing an exciting transition. The country has seen an impressive rise in everyday commerce conducted via mobile devices. A market report released last year by consulting firm Zinnov estimated that India’s market for mobile commerce was worth $2 billion in 2014 and is estimated to grow up […]