The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail marketing is no longer about just selling things. Retail marketing trends entails about selling experiences and subtly guiding consumers to […]
Published on: August 8, 2018
Here are the core factors to consider before you buy beacons. A guide to help you buy the right Eddystone beacons, iBeacon and the best Bluetooth beacons.
Published on: August 2, 2018
General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]
Published on: July 27, 2018
‘Tis the season to be jolly because beacon technology is taking off and you may want to take some inspiration from holiday seasons gone by. NRF reported that sales during November to December was up 5.5% in 2017 from 2016. 66% of consumers shopped because a deal was too good to pass up on. More […]
Published on: July 26, 2018
Even with retail apocalypse making headlines for the last couple of years, tech-savvy businessmen have found ways to compete with online giants like Amazon. According to a report from The New York Times, just 8.9 per cent of the retail sales in the United States last year were made online – which includes Amazon. Presented […]
Published on: July 19, 2018
Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]
Published on: July 19, 2018
Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]
Published on: July 12, 2018
Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]
Published on: July 6, 2018
1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]
Published on: June 28, 2018
A street festival is conducted in the Downtown Collingwood every year. The organisers introduced proximity marketing using beacons to this annual art event. Each year’s festival has a different theme. This year’s theme is Collingwood history, and the event is conducted from May 19th to October 6th, 2018. As a part of the decoration, painted […]
Published on: June 26, 2018