In terms of revenue, the beacon technology market generated USD 519.6 Million in the year 2016. And according to the Grand View Research, it is expected to reach USD 58.7 Billion by 2025. This massive growth of beacon-based proximity marketing isn’t merely restricted to the number of beacons being deployed across the world – it […]

Show of hands: Who else is tired of the term “retail apocalypse”? Need an app that morphs into your brand’s unique branding when customers enter your store? Start using NearBee today! Retail marketing in 2018 News of retail store closures filled the headlines in 2017. And the reasons were obvious – It’s really frustrating when […]

Beaconstac beacons previously broadcasted both Nearby and Physical Web notifications, resulting in two notifications per beacon on Android. This won’t happen any longer. We have turned off Physical Web notifications on all beacons, in favour of the greater flexibility and outreach that Nearby offers. If you use an app such as PHY to receive Eddystone […]

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

Companies have used beacons to sell everything, from currency exchange at airports to designer handbags at Macy’s. And in the last year, we have seen a lot of libraries, such as The Boston Athenaeum in Boston, Orlando’s Orange County Library System and more, leverage beacons to enhance the experience of their patrons. Libraries have tried […]

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior […]

“Proximity marketing is about establishing a timely, relevant and personal communication with your customers.” That’s what we hope you experience when you use Beaconstac. On our path to keep up with the mission, we have been working on a lot of things in the last month – based on the incredibly useful feedback we received […]

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]