The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

For a long time Beaconstac customers could run campaigns based on a single beacon or multiple beacons through tags. Such campaigns assumed users to be in close proximity (within three metres) of a beacon and worked only when their devices camped on to beacons, i.e., both the device and beacon were close enough to be […]

It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

  IoT adoption is bringing unprecedented operational efficiency to the healthcare sector in managing day-to-day clinical operations, tracking hospitalized patients, and more. Technavios, in its Global Internet of Things Market in the Healthcare Sector 2016-2020 report, predicts that the the Global Internet of Things (IoT) market in healthcare is estimated to grow at a CAGR […]

Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]

We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]

Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

Over the past few years, we have seen a number of media publications, right from Wired to the Wall Street Journal, report different perspectives on the imminent death of the web. However, a lot has changed since then.  The web isn’t dead Early this year, Google announced that over 1Billion users access Chrome browser on […]