2015 has seen a big rise in the number of iBeacon apps. Gone are the days when beacons were underleveraged and used only for loyalty programs and couponing, predominantly in the retail sector. Today, proximity marketing tools like bluetooth beacons are helping deliver enhanced experiences to customers and businesses alike, across diverse industries and verticals. […]
Published on: October 22, 2015
More than a decade ago, Linda Dillman, then CIO of Walmart shook the retail world with a bold plan to change the state of its supply chain by employing radio-frequency identification (RFID) tags. While the plan bombed, RFID eventually went on to become a useful tool in retail, logistics, healthcare and a handful of other […]
Published on: October 20, 2015
We are back with this week’s best of beacons round-up. In this feature, we cover some interesting topics from impressive beacon growth projections, to how beacons are changing the game in the mobile gaming industry. 1.70% of the fastest growing retailers see beacons as high value IoT is drastically changing how companies do business today. […]
Published on: October 16, 2015
That Internet of Things (IoT) is fast becoming reality than most of us could ever comprehend, is not news any longer. According to a recent report by Juniper Research, retailers seeking to capitalise on IoT (Internet of Things) technologies are predicted to spend an estimated $2.5 billion in hardware and installation costs, of which a […]
Published on: October 15, 2015
While the holidays may still be a month away, the holiday shopping season is already well underway for millions of Americans. Few weeks back, an article on CNBC reported that, tons of customers started holiday shopping before Labour Day. According to a recent survey by CreditCards.com over the Labor Day weekend, about 32 million Americans […]
Published on: October 9, 2015
According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]
Published on: October 7, 2015
Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]
Published on: October 6, 2015
We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]
Published on: October 1, 2015
We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]
Published on: September 29, 2015
According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]
Published on: September 29, 2015