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5 Best iBeacon Apps that are Breaking New Ground

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2015 has seen a big rise in the number of iBeacon apps. Gone are the days when beacons were underleveraged and used only for loyalty programs and couponing, predominantly in the retail sector. Today, proximity marketing tools like bluetooth beacons are helping deliver enhanced experiences to customers and businesses alike, across diverse industries and verticals. […]

RFID vs iBeacon (BLE) Technology

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More than a decade ago, Linda Dillman, then CIO of Walmart shook the retail world with a bold plan to change the state of its supply chain by employing radio-frequency identification (RFID) tags. While the plan bombed, RFID eventually went on to become a useful tool in retail, logistics, healthcare and a handful of other […]

Best of Beacons this week: 70% of the fastest growing retailers see beacons as high value, and more

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We are back with this week’s best of beacons round-up. In this feature, we cover some interesting topics from impressive beacon growth projections, to how beacons are changing the game in the mobile gaming industry. 1.70% of the fastest growing retailers see beacons as high value IoT is drastically changing how companies do business today. […]

5 Best Beacon Projects and What They Could Have Done Better

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That Internet of Things (IoT) is fast becoming reality than most of us could ever comprehend, is not news any longer. According to a recent report by Juniper Research, retailers seeking to capitalise on IoT (Internet of Things) technologies are predicted to spend an estimated $2.5 billion in hardware and installation costs, of which a […]

Your Retail Guide to the 2015 Holiday Season

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While the holidays may still be a month away, the holiday shopping season is already well underway for millions of Americans. Few weeks back, an article on CNBC reported that, tons of customers started holiday shopping before Labour Day. According to a recent survey by CreditCards.com over the Labor Day weekend, about 32 million Americans […]

[Webinar Slides] Your Guide to Planning a Successful Beacon Pilot

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According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]

A Step-by-Step Guide to Planning your Beacon Project

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Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

Best of Beacons this Week: Pizza Hut installs Bluetooth beacons at 1,471 locations in China and more

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]

Announcing Eddystone Compliant Beacons and the BeaconStone App

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We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?

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According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]