Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]

Mobile savvy shoppers of today use their devices to browse retailer offerings, look for discounts, check product reviews and compare products—whether  on the bus back from work or in-person at the retail store. Mobile is no longer a mere accessory to augment the shopping process. It has now become an essential stop in the path […]

Image Courtesy: searchstarz.com Of recent, Amazon has become the source of one of the major smartphone innovations of 2014: the Amazon Fire Phone. After years of speculation and rumours, Jeff Bezos, Amazon’s Chief Executive Officer, recently unveiled the brand’s highly anticipated first own smartphone, brimming with features of all kinds, at an event in Seattle. Image […]

The Hindu Android app powered by MobStac recently crossed a million downloads from the Google Play store. MobStac has been associated with The Hindu, one of India’s leading National dailies, as a mobile strategy partner since 2011. The Hindu was the first newspaper in India to have launched a website. Continuing their trend of “firsts” in […]

For years, Facebook and its popular Pages platform have been the cornerstone of social-media marketing strategies for most brands. Infact, Adobe’s ‘Q1 2014 Social Intelligence Report’ also indicates that Facebook continues to dominate the social realm today. In an effort to give their users a seamless and enhanced user experience, they recently made updates to […]

The keynote for Google I/O 2014, the search giant’s annual developer conference had no shortage of announcements. While some of these, like Android L and Android Wear were expected by many, few others took many developers by surprise. The biggest news at the event, however, was that Android is all set to move beyond being […]

The rise in adoption of smartphones and the growing popularity of online retail has resulted in ‘showrooming’ which is causing a decline in brick-and-mortar sales. In an attempt to engage shoppers and enhance their in-store experience, retailers are using everything from interactive mirrors to videos, and virtual mannequins to touchscreens. Providing a digitally-enabled experience in-store is the best […]

By launching Touch ID as an added layer of security to third-party apps, Apple is all set to rule the mobile payments space. Additionally, according to a recent IBM study, while iOS users were reported to spend $127.92 per order on Black Friday last December, Android users spent only about $105.20 per order. Thus Apple’s […]

With a recent Forrester research report stating that mobile commerce in the U.S is expected to hit $114 billion by the end of 2014, the future of mobile commerce apps has never looked brighter. Today, mobile has become the primary screen for content consumption, advertising, and shopping causing brands to embrace mobile as a key medium […]