All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]

Beaconstac Product Update: Supporting beacon notifications in multiple languages | Apr 2018

Beaconstac supports beacon notifications in multiple languages

Up until now on Beaconstac, you could personalize your beacon campaigns to reach your audience by location and time. However, if your audience uses multiple languages, you ideally would also like to communicate with them in their preferred language. To make this possible, we now support beacon notifications in multiple languages. You can now dynamically […]

How beacon technology is reshaping election campaign marketing

How beacon technology is reshaping the election campaign marketing

Traditionally, campaign strategists have been courting electors by sending out advertisements on television, radio, magazine and newspapers. However, in the last few years, political advertisements have made a significant shift to a more targetable and data-driven option – digital. This emerging culture was vividly evident in the 2016 U.S, elections too. According to a report […]

How the armed forces are using beacon technology for recruitment

How the armed forces are using beacon technology for recruitment

Traditionally, military recruiters have attracted young men and women into armed force by sending out television and radio ads, promoting on social media, billboards, brochures and leaflets. The Department of Defense spends approximately $40 to $45 million annually on traditional advertising. Additionally, armed forces in Germany, Israel, Poland, UK, US and elsewhere, visit schools, including […]

How churches can use beacons for fundraising and evangelizing

How churches can use beacons for fundraising and evangelizing

According to the report provided by the Institute for Catholic Church Statistics in Poland for 2016, only 36.7 percent of all Catholics participated in the Sunday Eucharist. While many churches still function with the legacy channels of communication, i.e., announcements on the church bulletin and at the Sunday prayers; few churches have leapfrogged into the […]