All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Announcing NearBee for iOS: Bringing the Physical Web and Nearby notifications to iPhone users

Nearbee app for iOS users

In October 2017, Chrome dropped support for the Physical Web, removing it from both Android and iOS, citing the much improved Nearby Notifications platform on Android as the preferred mechanism for beacon-based notifications. Because Nearby notifications are built into the Android OS through Google Play Services, this change had little impact on Android users. However, […]

Proximity marketing with “pocket beacons” for retail, real estate, and on-the-move applications

Proximity marketing with “pocket beacons” for retail, real estate, and on-the-move applications

Sandcastles, houses and proximity marketing strategies – building any or all requires the right combination of tools and hardware. With the addition of two new hardware lineups to the arsenal, Beaconstac has become the world’s first proximity marketing solution to support beacon campaigns on various beacon hardware, suiting various business needs. Our promise of simplicity […]

Transforming bank and retail experiences using proximity marketing at ATM locations

Transforming bank and retail experiences using proximity marketing at ATM locations

ATMs have evolved significantly from their invention (nearly 50 years ago) and early developments. Originally brought in to reduce congestion in branches and to prevent banks from having to extend their opening hours in order to serve a large number of customers, the number of locations at which ATMs have been installed, in the last […]

How to run a powerful proximity marketing campaign on iOS devices?

How to run a powerful proximity marketing campaign on iOS devices

According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]

BLE Beacons vs WiFi vs NFC : Where is the market headed in 2018?

BLE Beacons vs WiFi vs NFC

A comprehensive comparison of all proximity marketing solutions for retail (PART – 2) Digitization is rapidly bridging the gap between the physical and digital retail experience to enhance the customer in-store experience. Business owners and marketers have adopted technologies in interesting ways. Based on their experiences, we have curated a comprehensive comparison of all proximity […]