Upgrade your QR Codes into a powerful & integrated marketing channel

QR codes in 2019

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

QR Codes vs NFC: What is best for your business?

QR codes vs NFC

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

Grocery Store Marketing Plan: The Combination of Brick-and-Mortar Marketing and QR Codes

QR Code Coupons in Direct Mailer for grocery stores

Coming up with fresh promotional ideas frequently may be difficult. Especially when you run a small business like a grocery store and all traditional marketing strategies seem trite. You look at your competitors focused on weekly discounts or printed brochures and start believing that’s everything you can do, too. And when you emulate their strategies, […]

5 Ways to Align Your Digital and Retail Marketing Strategies in 2019

In the past decade, most brands have gone all-in on digital marketing.  As the internet grows, it makes sense to focus on this fast-growing platform that gives your brand access to nearly 55 percent of the entire world’s population who use the internet.  But, if you have spent the last few years focusing on digital […]

QR codes on CBD labeling are the key to legalization in Utah, Indiana & Oregon

QR codes on CBD labeling

CREATE YOUR QR CODE CBD packaging regulations in 2019 and beyond The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis […]

How to integrate NFC technology with your mobile marketing strategy

NFC in Mobile Marketing

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

QR Code Design Enhancements: Beaconstac Product Update

Custom QR Codes

Create colorful, customized QR Codes with logo, frame and image with our QR Code Solution. Want to start with free QR Codes? Try our QR Code Generator The Update Now, you can create branded QR Codes that stand out in a sea of black and white QR Codes to reinforce your branding and offer customers […]

Form Enhancements: Beaconstac Product Update

Form Enhancements: Beaconstac Product Update

Our handy “Forms” feature just got a major overhaul. Not only can you design and preview your form in real-time, but you can also start retargeting consumers who interact with your form online on Google and Facebook.  Here’s a list of all the upgrades and how to use them:  #Update 1: Welcome Screen Offer customers […]

Dynamic QR code generator – The Definitive Guide in 2019

Best Dynamic QR code generator

This is the ultimate guide to creating dynamic QR code campaigns in 2019, and selecting the best dynamic QR code generator. So if you want to : Boost engagement on offline marketing material Increase offline-to-online conversion using QR codes Measure the effectiveness of offline marketing campaigns and fine-tune campaigns Turn offline footfalls to online visitors […]

QR Code on drug labels: How to prepare for CDSCO’s mandate

The Central Drugs Standard Control Organisation (CDSCO) in India has issued a draft notification that every active pharmaceutical drug must ship with a QR Code.  Why does the CDSCO want a QR Code on drug labels? QR Codes have been proposed to ensure authenticity and facilitate tracking. QR codes to indicate the authenticity isn’t a […]