How Smart Products and Packaging Can Influence Consumer’s Behaviour

Every year, companies around the world sell trillions and trillions of dollars worth of products. A vast majority of those products involve some kind of packaging. With the rise of e-commerce and the global market, the packaging industry keeps on growing. Back in 2016, the global packaging market was reportedly worth around $757 billion. In […]

Digital Wayfinding for Hospitals: Save Time and Improve Accessibility With Beacons

Digital wayfinding for hospitals with beacons

Digital wayfinding with beacons can significantly enhance a patient’s hospital visit and ease their burden with intuitive and straightforward navigation. Beacons for wayfinding in hospitals make it easier for patients and visitors to navigate through the hospital maze. Given the fact that a majority of visitors today are on their smartphones, beacon wayfinding ensures people don’t get lost within the hospital.

Manage and Maximize Efficiency With QR Codes for Inventory Management

QR Codes for inventory management

QR Codes were primarily developed to track vehicles during the process of car manufacturing by a Japanese automobile company in 1994. With complex global manufacturing and logistics systems, QR Codes for inventory provides the capability to hold much more comprehensive information for these systems to function properly.

QR Codes for Election Campaigns: How Can They Be Used?

QR Codes for election campaigns

An election campaign constitutes a myriad of operations – field organizing, collecting voter data, targeting voters, understanding the political landscape, and campaign marketing to name a few.

Luckily, technologies such as QR Codes for election campaigns can help campaign organizers ease and automate their process to maximize their outreach.

Read this blog post to learn how QR Codes can be used in election campaigns.

App Clips in iOS 14 Helps you Use an App Without Downloading it Via QR Code or an NFC Tag

App clips in iOS 14 - Use apps without downloading via QR Code or NFC

Apple previewed iOS 14 to be released this fall, but the most powerful announcement was ‘App Clips,’ where users can access parts of an app without having to download it or navigate the entire app via QR Code or an NFC tag.

Zapier Integration: Beaconstac Product Update

63% of companies that are outgrowing their competition are using automation. The reason? It’s simple. Automation in marketing saves time, increases customer engagement and drives upselling. So, why aren’t more companies using it? Table of Contents What is Zapier? How to set up your Zapier account What can you do with the Zapier integration? Get notified every […]

How to Boost Your Productivity in 3 Effective Ways

Managing your daily workflow presents a challenge to many professionals in all industries.  There is no one answer to combating low productivity and it differs depending on your job. However, there are a few broad trends that determine the effectiveness of your workflow.  In this article I’ll give you the following three tips to help […]

Top 5 Offline Marketing Schemes For Real Estate Business in 2020

Despite the convenience and ubiquitousness of online lead generation and promotions, real estate marketing in some areas is still heavily dependent on old school systems like catalogs and flyers.  Contrary to popular belief, cold calls and print outs are not the only offline strategies you can resort to when you opt-out of online marketing.  The […]

How to Create an Offline to Online Sales Funnel That Converts

While ecommerce has certainly boomed over the last decade, 85% of sales are still made offline. This demands that you have a robust offline sales funnel that filters your prospective customers into your digital marketing funnel. By diverting offline leads through your online sales processes, you streamline your offline to online sales funnel. This increases […]

How to Grow Your Sales Using Proximity Marketing During a Pandemic

The current global pandemic is significantly affecting retail. Physical stores are suffering the most due to lockdowns and movement restrictions. As a business owner, you now have to think proactively about your store and its marketing strategies. One of these strategies is the usage of proximity marketing.  Various technologies determine the location of a device. […]