All About Beacons

QR codes were first invented in 1994 by the Denso Wave company to track their manufacturing process for vehicles. That’s all there was to QR codes. Just like NFC and RFID, tracking items was what QR codes were primarily used for. What are QR codes? QR (Quick Response) codes are scannable barcodes that direct users […]

In the era of ‘AI’ and Machine Learning, it seems strange to be talking about a technology that was invented in 2002. But, what started as a corollary to RFID has evolved into a full-fledged technology of its own. What is NFC? NFC or Near Field Communication enables compatible devices to communicate over short ranges. […]

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]

Back in 2014, Jim Sluzewski, SVP, Macy’s said, “We are taking cues from our customers and beacon technology is helping us do that”. Four years later, the beacon use cases have multiplied by several folds. Like every technology graph, beacon technology has also aligned itself to the Gartner’s hype cycle. According to this cycle, every […]