All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Run proximity marketing campaigns without an app with Beaconstac

Run proximity marketing campaigns without an app

Exciting times ahead at Beaconstac! The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app. While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution […]

Why 2019 is the year of QR codes

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Despite having been around for decades, QR codes never became the revolutionary marketing strategy that businesses and marketers had hoped. But, 2017’s iOS 11 update changed that. Apple’s stealth update that allows QR codes to be scanned directly through the camera app is game-changing. Adding the QR code feature on the control setting was pure […]

DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]

Top retail marketing strategies in 2019

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To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

QR code use cases for proximity marketing in 2019

QR code use cases for proximity marketing in 2019

QR codes were first invented in 1994 by the Denso Wave company to track their manufacturing process for vehicles. That’s all there was to QR codes. Just like NFC and RFID, tracking items was what QR codes were primarily used for. What are QR codes? QR (Quick Response) codes are scannable barcodes that direct users […]