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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

Leverage Beaconstac to Engage Customers using Nearby Notifications

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Few cutting-edge technologies have shaken up the retail world the way beacons have. According to a recent research report titled ‘Global Bluetooth Beacon Device Market in Retail 2016-2020’, the global Bluetooth beacon device market in retail will grow at a remarkable CAGR of around 17% during the forecast period. However, iBeacon technology with its need […]

Ebook – Eddystone 101: A Beginner’s Guide to Eddystone Beacon Pilots

Eddystone 101: A Beginner’s Guide to Eddystone Beacon Pilots

If you are a marketer looking to get started with Eddystone beacons, you are sure to have a thousand questions running in your mind. In fact, chances are that, one or more of these questions strike a chord with you: – Does Eddystone really suit my business? – How do I go about setting up […]

How you can send Engaging Eddystone Notifications using Beaconstac

How-retailers-can-engage-users-better-using-Eddystone

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

Getting Started with Beacons – The Game Plan

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Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

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If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]