All About Beacons

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

About BLE What is BLE? What does it stand for? BLE stands for Bluetooth Low Energy (Bluetooth LE, and marketed as Bluetooth Smart). BLE is a form of wireless communication designed especially for short-range communication.  BLE is very similar to Wi-Fi in the sense that it allows devices to communicate with each other. However, BLE […]

Think beacons can only be used as a marketing ploy? Think again. These 11 iBeacon and Eddystone beacon use cases are a testament to the endless possibilities of the beacon technology.   Let’s get right into it. 1. US National Guard uses beacon technology for recruitment    Learning more about job openings in the army […]

The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail is no longer about just selling things. Retail marketing is now all about selling experiences and subtly guiding consumers to […]

How to buy beacons (better AND more efficient!)? By now, you know all about what a beacon is and what it does. Now, it’s time to buy beacons. Just to recap, what is a beacon? A beacon is a small Bluetooth radio transmitter that can send messages to nearby devices. This guide is intended to help […]