63% of companies that are outgrowing their competition are using automation. The reason? It’s simple. Automation in marketing saves time, increases customer engagement and drives upselling. So, why aren’t more companies using it? According to CircleResearch and B2B marketing, 61% of companies surveyed found the implementation process difficult.  This is why, we decided to help you automate […]

$163,000 That’s how much a full-page advertisement in a newspaper can cost you!  Ad space in a newspaper is much like real estate. It’s all about the location and running traditional newspaper ads can cost you anywhere from $2,700 to $163,422 depending on size, day of publishing and ink.   Aside from the monumental cost, the […]

The large presence that Instagram has in the social media sphere is unavoidable. Everyone from your relative to your favorite restaurant to your doctor has a profile. This social sharing site has developed into a strong tool for brands to connect with their customers. Your small business can use Instagram as a tool to encourage sales, […]

QR Codes, since their inception, have gone through multiple transformations to cater to the needs of masses and brands.  The era of black and white QR Codes is over. QR Codes today are versatile, can be designed in several ways without losing their scannability, and yet look pleasing. QR Codes are one of the most […]

iOS 13 is tailor-made to protect the consumer’s privacy seamlessly allowing the consumer to choose permission for apps to access to their location. The new operating system protects the user’s privacy, location status and more in a rather cumulative manner. With the new iOS 13 beta launch, the user’s privacy has been further safeguarded, QR […]

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

QR Codes with their simple, uncomplicated functionality have taken over the world.  These 2D matrix barcodes called QR Codes are the route to strategically bridge the gap between offline and online world. QR Codes, although a native to Japan and China, are now gaining immense popularity in the USA, Europe, and other southeast Asian countries. […]

2019 is the year of QR codes – they have been readily adopted by businesses and consumers alike. Consumers scan QR codes to make payments, reveal product information, avail rewards or discounts and share information.  Related: QR code use cases for marketing in 2019 SCANNING QR CODES WITHOUT AN APP On iOS With the iOS […]

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]