All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

5 Real-estate agencies that made the best use of beacon technology

5 Real-estate agencies that made the best use of beacon technology

Despite splurging on conventional advertising methods like radio ads, billboards, and flyers, most businesses miss out on being noticed by the potential buyers. This is why real estate industry has recently picked great interest in beacon technology which successfully enhances their reach. Real estate businesses visualize a sales boost with beacons due to the high […]

Bluetooth Marketing in 2018 and its Impact on Beacons

Bluetooth Marketing in 2018 and its Impact on Beacons

2018 is continuing to be an important year for Bluetooth technology, and the most notable change is the increase in the number of users and use-cases. Businesses are learning to use beacons more systematically with clear ROI-focused business plans. Membership at the Bluetooth SIG continues to experience strong growth with over 33,000 companies across the […]

How is beacon technology reshaping eCommerce?

How is beacon technology reshaping eCommerce?

According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]

Introducing powerful “300m long-range beacons”

Introducing the powerful "300 meters long-range beacons"

To cater to the growing and diverse beacon proximity use-cases, Beaconstac has been working hard on expanding the beacon hardware choices over the years. Over the last two years, we introduced simple low priced beacons for indoors, waterproof and dustproof beacons for outdoors. Following that, earlier this year, we introduced the pocket and keychain beacons […]

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]