All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Tommy Hilfiger launches a new range of Bluetooth Smart-Chip clothing

Tommy Hilfiger Has Launched a Line of Bluetooth Smart-Chip Clothing

The fashion powerhouse, Tommy Hilfiger has launched a new line of clothing implanted with smart Bluetooth chips that link to a mobile brand app, and allow wearers to earn rewards points as they move among different locations. How does this work? Each item under the Xplore collection has an embedded Awear Solutions’ Bluetooth low energy smart tag.  […]

Healthcare technology: 9 ways BLE beacons are transforming healthcare in 2018

Healthcare technology: 9 ways BLE beacons are transforming Healthcare in 2018

Healthcare technology: Bluetooth technology, such as BLE beacons provides healthcare sector with marketing solutions, ways to enhance patient satisfaction and boost hospital efficiency According to the New York Times, more than $3 trillion is being spent annually on healthcare in the United States. It is therefore obvious why some of the biggest names are making […]

5 verticals that are flourishing with beacon technology

5 verticals that are flourishing with beacon technology

The market for beacon technology is expected to witness 80% growth over 2018-2024. This is mainly attributed to the penetration of smartphones and other smart devices that are Bluetooth equipped. While beacon technology is often linked to retail marketing strategies, there are plenty of other verticals that are enjoying success with BLE beacons. Based on […]

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Outdoor and Billboard advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]

9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

14% of small retail businesses fail because of poor marketing strategies. Find out what marketing strategies for retail can save the day.   20% of small retail businesses fail in their first year and 30% of small retail businesses fail in their second year. This alarming statistic can be chalked up to a variety of […]