50 QR Code Statistics for 2020 you should know

The QR Code market usage and penetration into different industry verticals are on the rise and is anticipated to take over the world in the coming years.  A myriad of analysts across the globe predicted the doom of QR Codes. On the contrary, QR Codes are used everywhere, clearly, indicating its resurrection. QR Code scanning […]

Create an Effective Logo for Your QR Codes: Placeit vs. Adobe Illustrator

You’ve probably come across the term customized QR Codes or QR Code design quite a bit if you have been contemplating using QR Codes for marketing.  A basic customized QR Code has the same colors as your brand and your logo. We usually recommend uploading a square logo. If your brand’s logo isn’t square or […]

Beaconstac Product Update: 3 New Dynamic QR Code Types

Dynamic QR Codes are extremely versatile and our customers have been using it to drive traffic to their websites, create landing pages and feedback forms and possibly the most popular – share PDFs.  You’ve been instrumental in letting us know what you need and your inputs have shaped this month’s product update.  To add more […]

How to use QR Codes to merge online and offline marketing strategies

Retailers of all sizes these days have been facing an uphill battle against eCommerce brands that have a massive foothold in the market. And, vice versa. Most retailers have websites that meet the responsive design standards and have also built supporting mobile apps to keep the consumers engaging to complete the footfall loop. CREATE DYNAMIC […]

3 Simple Ways to Get More Leads From Your Website

Simple ways to generate leads from your website

When you began your business, one of the first things you probably heard was, “You need a website.” And for good reason. A website is the spine of any eCommerce business: the central point that holds everything else together. Consequently, it’s also one of the first places to look at if you’re looking to increase […]

QR Codes for events: How to employ QR Codes for ticketing

QR Codes for event ticketing

According to Juniper’s research, the number of contactless ticketing users will nearly triple to 468 million by 2023 from 180 million this year. The same study reports that mobile ticketing that leans on the scanning of QR Codes is expected to remain popular for live events.  CREATE DYNAMIC QR CODE START 14 DAY FREE TRIAL […]

Retail 101: How to create a smart retail store

Smart Retail Stores

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]

5 powerful beacon use-cases for 2020: Takeaways from 2019

Beacons have come a long way ever since they were introduced by Apple in 2013 as iBeacon. Beacons have evolved from being used as marketing gimmicks to now focused purely on customer engagement.   Seven years after its inception, beacons have found its niche in engaging with customers with a location-relevant experience. Today, beacon technology […]

How can retailers use Geofencing to supercharge the customer experience?

Providing a great, value-added customer experience is essential for retailers. Geofencing gives retailers the ability to target customers with personalised content; improving customer experience and boosting retail sales. To that end, we’ll show you how to use geofencing to take customer engagement to the next level. Geofencing in retail: a quick refresher The combination of […]

Where Is Mobile eCommerce Headed In The Next Two Years

Smartphones are almost ubiquitous in the US. Seventy-seven percent of Americans own a smartphone and 79% of smartphone users have made a purchase with their phone in the last year. If that sounds like old news, that’s because it is. Online retailers are well aware of the importance of online eCommerce. But as technology and […]