All About Beacons

Avant-garde marketers realized very early on that NFC, as a technology, has more potential than just initiating cardless payments. Having NFC-enabled products in the store is analogous to having a store assistant waiting on individual customers paving the way for a more personalized shopping experience. Not to mention, the consumer is in charge and can […]

Exciting times ahead at Beaconstac! The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app. While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution […]

Despite having been around for decades, QR codes never became the revolutionary marketing strategy that businesses and marketers had hoped. But, 2017’s iOS 11 update changed that. Apple’s stealth update that allows QR codes to be scanned directly through the camera app is game-changing. Adding the QR code feature on the control setting was pure […]

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]