Beacon-based proximity marketing has become a boon to offline and omnichannel businesses in their battle to compete with online merchants and keep customers loyal and coming in through their doors. Beacons are being leveraged by a variety of offline businesses like car dealerships, amusement parks, museums, and restaurants because of their promising ROI. Businesses are […]
May 24, 2018
Despite splurging on conventional advertising methods like radio ads, billboards, and flyers, most businesses miss out on being noticed by the potential buyers. This is why real estate industry has recently picked great interest in beacon technology which successfully enhances their reach. Real estate businesses visualize a sales boost with beacons due to the high […]
May 17, 2018
2018 is continuing to be an important year for Bluetooth technology, and the most notable change is the increase in the number of users and use-cases. Businesses are learning to use beacons more systematically with clear ROI-focused business plans. Membership at the Bluetooth SIG continues to experience strong growth with over 33,000 companies across the […]
May 10, 2018
According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]
May 3, 2018
To cater to the growing and diverse beacon proximity use-cases, Beaconstac has been working hard on expanding the beacon hardware choices over the years. Over the last two years, we introduced simple low priced beacons for indoors, waterproof and dustproof beacons for outdoors. Following that, earlier this year, we introduced the pocket and keychain beacons […]
April 26, 2018
