All About Beacons

Did you know there is a World Record that exists for QR codes? Carved in a wheat field in China, the World’s Largest QR Code measures 36100 square meters based on the Guinness World Record data. While a QR code that huge might seem entirely deviated from the original functionality of QR codes, it does […]

From small retail stores to niche popular luxury brands, QR codes are a point of fascination for all categories of businesses. QR codes add an edge to the customer experience that a company provides. QR codes have seen diverse applications in every possible industry over the past two decades of its existence. With the number […]

After years of being raved about by marketers, QR Codes have finally started gaining momentum. Given that the number of US households with users who scanned QR code on a smartphone in the year 2018 estimated to be 9.8 million, it looks like the efforts of marketers all around the world have managed to uncover […]

Although NFC (Near field communication) technology has been around for over a decade now, a variety of NFC use cases still remain unexplored. While most small businesses are yet unaware of the advantages of NFC marketing, the bigger brands are constantly striving to find new ways of utilizing this cost-effective technology to the best of […]

The 2017’s iOS 11 update added the native capability to all iPhones allowing them to scan QR codes and just in time because 2019 is the year of QR codes. From delivering discounts to allowing consumers to listen to their favorite Spotify playlist while they shop, QR codes are ubiquitous and businesses and marketers alike […]