All About Proximity Marketing

NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]

One of the biggest challenges faced by restaurant marketers is concerning customer retention. With the industry being utterly dependent on the mood of the customers and their in-the-moment decisions on what to eat, building a loyal customer base is a tricky task to accomplish. Although the restaurant marketers have realized that creating a unique selling […]

Marketers are flocking towards mobile app development for their companies. We can mainly attribute this to the exceptional popularity of mobile apps among millennials considering that 21% of millennials open an app more than 50 times in a day. With mobile apps expecting to generate a revenue of around $189 billion by 2020 through the […]

2016: Facebook Introduces Messenger Scan Codes Inspired by Snapchat’s snap codes, Facebook introduced Messenger codes in 2016. The Messenger codes helped users to instantly connect with other users on Messenger and start conversations without the hassle of connecting with them on Facebook first. 2019: Facebook decides to kill Messenger Codes Starting on August 15, 2019, […]

Growth of NFC technology NFC technology is all set to grow by leaps and bounds in the upcoming years. Based on Grand View Research reports, the NFC market size is forecasted to reach $47.43 Billion by 2024. NFC tags, NFC chips, NFC stickers & NFC readers are some of the well-known near field communication devices […]