All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Beaconstac Product Update: Store enhancements and Markdown Card Upgrades

Beaconstac Product Update: Markdown card upgrades and Store enhancements

Our engineering and design team has made a few more enhancements this month to give you an even more seamless experience using the Beaconstac dashboard. From directly embedding Google maps to markdown cards to being able to track your orders on the Beaconstac Store, there have been a lot of consumer-centric upgrades. Update #1: Store […]

Holiday marketing with beacons: Trends, forecasts and predictions

holiday season_beacon marketing

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

Beacons for banks: Banks to re-evaluate marketing strategies for millennials

Beacons in banks

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Hyperlocal marketing and beacons: The rise of ‘Near Me’ searches

Hyperlocal marketing and beacons

In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. A consumer does have […]

How to succeed as a proximity marketing reseller

Proximity marketing resellers_ Beginners Guide

Bringing proximity marketing as a solution to clients as a proximity marketing reseller can be quite a daunting task. This step-by-step guide will help you cover all the bases, understand what you should focus on and how to manage client expectations. Step #1: Win over clients A potential client who is new to proximity marketing […]