How to Use NFC for In-Store Customer Engagement

Proximity marketing solutions such as NFC tags, beacons, and QR Codes with the aid of IoT have helped brands and businesses of all sizes immensely – to engage customers and to deliver a strong reason to come back.  QR Codes vs NFC: What is best for your business? But, how to use NFC to maximize […]

9 reasons Why Your QR Code is Not Working (It’s not what you think)

Buick, Goldman Sachs, and Investec Bank have all had their fair share of QR Code fails. So if your QR Code is not working, just know you’re not alone.  There are mainly 6 reasons why a QR Code does not work:  Bad quality Inverted colors Small size Poor contrast ratio Wrong Placement Overcrowded QR Code […]

vCard QR Codes: A comprehensive guide on designing and leveraging vCards

Did you know that a staggering 27 million business cards are printed every day? Over time, these business cards get outdated and a whopping 88% of users throw them away? Despite this, with every 2,000 business cards handed out, a business grows by 2.5%. So, how does one avoid this? By switching to vCards. A […]

50 QR Code Statistics for 2020 you should know

What do brands like Puma, Nike, IKEA, and Amazon have in common? QR Codes. QR Codes today are used everywhere, largely for marketing purposes to deliver an enhanced customer experience by brands and businesses of all sizes. Why is 2020 the year of QR Codes? Keeping this in mind, we have compiled 50 QR Code […]

Create an Effective Logo for Your QR Codes: Placeit vs. Adobe Illustrator

You’ve probably come across the term customized QR Codes or QR Code design quite a bit if you have been contemplating using QR Codes for marketing.  A basic customized QR Code has the same colors as your brand and your logo. We usually recommend uploading a square logo. If your brand’s logo isn’t square or […]

Beaconstac Product Update: 3 New Dynamic QR Code Types

Dynamic QR Codes are extremely versatile and our customers have been using it to drive traffic to their websites, create landing pages and feedback forms and possibly the most popular – share PDFs.  You’ve been instrumental in letting us know what you need and your inputs have shaped this month’s product update.  To add more […]

How to use QR Codes to merge online and offline marketing strategies

Retailers of all sizes these days have been facing an uphill battle against eCommerce brands that have a massive foothold in the market. And, vice versa. Most retailers have websites that meet the responsive design standards and have also built supporting mobile apps to keep the consumers engaging to complete the footfall loop. CREATE DYNAMIC […]

3 Simple Ways to Get More Leads From Your Website

Simple ways to generate leads from your website

When you began your business, one of the first things you probably heard was, “You need a website.” And for good reason. A website is the spine of any eCommerce business: the central point that holds everything else together. Consequently, it’s also one of the first places to look at if you’re looking to increase […]

QR Codes for events: How to employ QR Codes for ticketing

QR Codes for event ticketing

According to Juniper’s research, the number of contactless ticketing users will nearly triple to 468 million by 2023 from 180 million this year. The same study reports that mobile ticketing that leans on the scanning of QR Codes is expected to remain popular for live events.  CREATE DYNAMIC QR CODE START 14 DAY FREE TRIAL […]

Retail 101: How to create a smart retail store

Smart Retail Stores

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]