All About Proximity Marketing

With the advent of the 21st century, there was colossal development in various sectors. This development, however, did not leave the education sector untapped. Learning, in this century, goes well beyond the four walls of a classroom and a survey in 2016 that indicated that daily use of technology in classrooms was up 55 percent […]

According to Forbes, we can attribute the rise of experiential retail to the large population of millennials preferring experiences over product. With NFC technology being cherished now more than ever, it is only valid that retailers, marketers and other business owners started using NFC to breathe new life into their online & offline marketing efforts. […]

In 1994, QR codes were invented as a product identification tool to save the time and efforts of cashiers at billing counters in the Japanese retail stores. In 2019, QR codes are making life easier for innumerable consumers and businesses all over the world. QR codes are penetrating into the business world irrespective of their […]

CREATE YOUR QR CODE “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” David Newman According to a report by Worldwide Business Research and Emarsys, 81% of SMBs are still relying on email as their primary customer acquisition channel, and 80% for retention. Although most marketers understand the importance of […]

NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]