When you began your business, one of the first things you probably heard was, “You need a website.” And for good reason. A website is the spine of any eCommerce business: the central point that holds everything else together. Consequently, it’s also one of the first places to look at if you’re looking to increase […]

According to Juniper’s research, the number of contactless ticketing users will nearly triple to 468 million by 2023 from 180 million this year. The same study reports that mobile ticketing that leans on the scanning of QR Codes is expected to remain popular for live events.  CREATE DYNAMIC QR CODE START 14 DAY FREE TRIAL […]

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]

Beacons have come a long way ever since they were introduced by Apple in 2013 as iBeacon. Beacons have evolved from being used as marketing gimmicks to now focused purely on customer engagement.   Seven years after its inception, beacons have found its niche in engaging with customers with a location-relevant experience. Today, beacon technology […]

Providing a great, value-added customer experience is essential for retailers. Geofencing gives retailers the ability to target customers with personalised content; improving customer experience and boosting retail sales. To that end, we’ll show you how to use geofencing to take customer engagement to the next level. Geofencing in retail: a quick refresher The combination of […]

Smartphones are almost ubiquitous in the US. Seventy-seven percent of Americans own a smartphone and 79% of smartphone users have made a purchase with their phone in the last year. If that sounds like old news, that’s because it is. Online retailers are well aware of the importance of online eCommerce. But as technology and […]

For businesses to grow faster and acquire a global audience, they need to be able to communicate with the consumer in their preferred language and deliver localized content. Ergo, global brands shipping across the world need a solution that connects offline experiences with online experience – but in their local languages.  Beaconstac’s QR Code solution […]

QR codes are re-emerging in the eCommerce world and are now a mobile commerce mechanism powered by mobile devices on Android or iOS platforms.  As long as your phone has a native camera app, you can just scan the code and it’ll read the information encoded therein. You might like: How to scan QR Codes […]

63% of companies that are outgrowing their competition are using automation. The reason? It’s simple. Automation in marketing saves time, increases customer engagement and drives upselling. So, why aren’t more companies using it? According to CircleResearch and B2B marketing, 61% of companies surveyed found the implementation process difficult.  This is why, we decided to help you automate […]

$163,000 That’s how much a full-page advertisement in a newspaper can cost you!  Ad space in a newspaper is much like real estate. It’s all about the location and running traditional newspaper ads can cost you anywhere from $2,700 to $163,422 depending on size, day of publishing and ink.   Aside from the monumental cost, the […]