All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

How to choose the right proximity marketing company for your business

Comparison of Proximity marketing companies

Even with retail apocalypse making headlines for the last couple of years, tech-savvy businessmen have found ways to compete with online giants like Amazon. According to a report from The New York Times, just 8.9 per cent of the retail sales in the United States last year were made online – which includes Amazon. Presented […]

Proximity Marketing in 2018 and the market forecast for 2022

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]

Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

6 secrets of beacon-based messaging and notification that everyone misses

secrets of beacon-based messaging and notification that everyone misses

Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a  supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]