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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

3 quick ways beacon technology can help Real Estate professionals sell more

3 quick ways beacon technology can help Real Estate professionals sell more

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]

How to measure your beacon marketing campaign performance

Go creative with cards

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This article will address all […]