All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Proximity marketing implementation in SBI – one of the largest banks in India

Proximity marketing in SBI + Star bazaar

State Bank of India (SBI) has collaborated with Tata Star Bazaar, one of biggest retail chains in India, to enhance the customer experience and increase acquisition using proximity marketing. SBI has deployed beacons at Star Bazaar outlets in two major cities – Mumbai and Bangalore. This is yet another example of a powerful collaboration between retail […]

How to configure your beacons to work with NearBee

With Google Nearby Notifications on Android shutting down on December 6, 2018, it would be prudent to find an alternative that works just as well as Nearby and perhaps even better.   If you have a fleet of beacons and are looking to continue running proximity marketing campaigns for your business or your clients, make […]

How SMBs can run proximity marketing campaigns with beacons in 2019

How SMBs can run proximity marketing campaigns in 2019

Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

If you haven’t heard about Google’s announcement to shut down Nearby on December 6, 2018, allow me to give you a short introduction. Jump ahead if you already know this and want to know how you can run proximity marketing campaigns without an app. Nearby was built on Google’s Eddystone protocol which allowed it to […]

Cyber Monday Deal: Pay for the first month & the second month is on us!

Cyber Monday deals on Beacons and proximity marketing

Coming hot on the heels of Black Friday, Cyber Monday week is another exciting week in the run-up to Christmas. Gifting is the spirit of the season and we at Beaconstac have attractive deals up for grab, this Cyber Monday week! Offer details Pay for the first month of Beaconstac platform subscription, and the second month […]