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All about beacons

Learn everything there is to know about beacons
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Beaconstac Product Update: Scheduling of campaigns, improved analytics and enhanced card creatives | Nov ‘17

Beaconstac Product Update: Scheduling of campaigns,

“Proximity marketing is about establishing a timely, relevant and personal communication with your customers.” That’s what we hope you experience when you use Beaconstac. On our path to keep up with the mission, we have been working on a lot of things in the last month – based on the incredibly useful feedback we received […]

3 quick ways beacon technology can help Real Estate professionals sell more

3 quick ways beacon technology can help Real Estate professionals sell more

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]