All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

4 ways beacon technology is helping small businesses boost sales this Holiday season!

Beacons in holiday season

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

6 ways to enhance the experience at a library with beacon technology

Beacons in libraries

Companies have used beacons to sell everything, from currency exchange at airports to designer handbags at Macy’s. And in the last year, we have seen a lot of libraries, such as The Boston Athenaeum in Boston, Orlando’s Orange County Library System and more, leverage beacons to enhance the experience of their patrons. Libraries have tried […]

Google Nearby FAQs: 11 things you need to know about Nearby

Nearby notifications

Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior app installed. Nearby has been growing in popularity for the last few months. In this blog, we will discuss answers to questions we frequently receive from our customers about Google Nearby. Let’s […]

Beaconstac Product Update: Scheduling of campaigns, improved analytics and enhanced card creatives | Nov ‘17

Beaconstac Product Update: Scheduling of campaigns,

“Proximity marketing is about establishing a timely, relevant and personal communication with your customers.” That’s what we hope you experience when you use Beaconstac. On our path to keep up with the mission, we have been working on a lot of things in the last month – based on the incredibly useful feedback we received […]

3 quick ways beacon technology can help Real Estate professionals sell more

3 quick ways beacon technology can help Real Estate professionals sell more

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]