All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

5 reasons why your small business needs an app

Small businesses need apps

30% of small businesses fail in their first year. This can be attributed to several reasons such as not offering a unique value proposition, not having a definite revenue model or not having enough capital. But, one of the most overlooked causes is ‘rigidity’. Failure to adapt to new technology and keeping old strategies alive […]

Do you have a brand app? Use NearBee SDK to run proximity marketing campaigns

Use NearBee SDK to run your proximity marketing campaigns

Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

How can small businesses promote Nearbee for proximity marketing?

How to promote local NearBee app to local consumers

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]

3 Google Nearby alternatives for proximity marketing resellers

3 Google Nearby alternatives for proximity marketing resellers

Google’s announcement to shut down its Nearby service has come as a shock to many. For proximity marketing solution providers who had invested in this because it required no app to be downloaded, this is indeed a major setback. Proximity marketing has always been and continues to strive to be relevant to the end-user. Spinning […]

Google Nearby alternative: Why NearBee is better and superior

Google Nearby alternative: Why NearBee is better and superior

Google Nearby: The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyperlocal and contextual apps and information. So, […]