All About Beacons

About BLE What is BLE? What does it stand for? BLE stands for Bluetooth Low Energy (Bluetooth LE, and marketed as Bluetooth Smart). BLE is a form of wireless communication designed especially for short-range communication.  BLE is very similar to Wi-Fi in the sense that it allows devices to communicate with each other. However, BLE […]

Think beacons can only be used as a marketing ploy? Think again. These 11 iBeacon and Eddystone beacon use cases are a testament to the endless possibilities of the beacon technology.   Let’s get right into it. 1. US National Guard uses beacon technology for recruitment    Learning more about job openings in the army […]

The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail is no longer about just selling things. Retail marketing is now all about selling experiences and subtly guiding consumers to […]

By now, you know all about what a beacon is and what it does. Now, it’s time to buy beacons. Just to recap, what is a beacon? A beacon is a small Bluetooth radio transmitter that can send messages to nearby devices. This guide is intended to help you as a marketer or business owner invest […]

General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]