Smart Insights Feature: Optimizing E-commerce Websites for Mobile

Devika Girish
Last Updated: June 17, 2015

A recent research by IMRG and Capgemini stated that 23% of all online retail sales in Q2 2013 came from mobile devices. And of these, tablets accounted for 85%. As consumers view multiple streams of content simultaneously on different devices, engaging them with a seamless multi-screen shopping experience has become highly crucial these days.

We recently published a blog on “Optimizing e-commerce websites for mobile” on Smart Insights. The blog talks about how Retail ecommerce websites can increase conversions on mobile devices. Here are examples of a few brands that are doing it right:

#1. Gap uses GPS information to direct a shopper to the nearest offline store

#2. Walmart’s website allows consumers to opt for guest checkout

#3. Fab.com allows its shoppers to make a purchase using social login

#4. Home Depot speeds up their customers’ checkout process by providing alternative payment options

#5. Bellroy website features product videos to provide customers with a better view of the product

#6. The Home Depot website gives customers a better navigation perspective by optimizing their product image galleries

#7. Dune London lets shoppers glance over multiple views of the product by hovering over product images

#8. ASOS makes it easy for online shoppers to share their favorite finds with their family and friends.

Read our post on ‘Optimizing e-commerce websites for mobile‘ on Smart Insights to learn more about best practices that will help you provide a better shopping experience that lives up to the expectations of online shoppers.

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