According to Google’s Mobile In-Store study, 8 in 10 smartphone owners research products while in-store before making a purchase. As more and more customers are turning to mobile to shop conveniently, bricks-and-mortar retailers are losing out on sales. Customers are hopping across various channels and expect to be able to transact with ease across devices. Keeping up with these advancements is crucial for retailers to succeed.
Our latest infographic presents 5 tips that retailers can employ to improve sales and keep today’s mobile customers happy.