‘Showrooming’ has become a retail industry buzzword that spells gloom and doom for bricks-and-mortar retailers. With the rise in the adoption of mobile devices, consumers today are spurred by the desire of getting the best possible deal for their purchases. According to the 2013 Vibes mobile consumer report, purchasing a product online after leaving a store has increased by 118% year-over-year.
However, your retail store can be a powerful asset, and leading retailers like Best Buy are fighting back against showrooming by playing to the strengths of the in-store environment. Read our post on ‘How retailers can combat the showrooming trap‘ on Retail TouchPoints to learn how you can use mobile technology to their advantage by bringing the benefits of the online experience into their in-store environment.