3 Fashion Brands Bringing Social Media into their Retail Stores
April 21, 2014
Most fashion retailers are now using social media to connect with their audiences realizing the huge potential of discovery-led shopping. While some big brands are using multiple social platforms to engage customers and increase their fanbase, there are some who take social engagement to the next level. Here are some of our favorite social media campaigns that showcase the unique ways brands and retailers are bringing social media into their stores:
Marc Jacobs opened a popup store in New York’s SoHo neighbourhood that takes Tweets and Instagram posts as payment. By snapping photos and posting them with the hashtag #MJDaisyChain, visitors are rewarded with Marc Jacobs-branded gifts when exiting the store.
Nordstrom highlights the popularity of products in-store by displaying a recognizable red Pinterest logo on the “most pinned” items. This makes it easier for customers to find the popular items in-store and also acts as a social proof for users.
TopShop ran a contest asking fans to share their London Fashion Week style on Facebook, Instagram and Twitter. 5 winners took a seat on the virtual front row of the Topshop Unique AW14 show wearing stylish virtual reality headsets at their flagship store. This made TopShop one of the top five most talked about shows on social media during LFW.