Hongkiat Feature: M-Commerce Tips for Designing a Better Shopping Experience

Devika Girish
Last Updated: June 17, 2015

With annual retail sales of mobile and tablets expected to hit $707 billion by 2018, more and more consumers are now looking for a visually engaging online shopping experience. But whether it’s designing for varying screen sizes or offering a touch-friendly interface to consumers, mobile poses too many challenges to retailers. Designing and developing a flawless m-commerce experience requires you to think in terms of turning these limitations into opportunities.

We recently published a blog on ‘M-Commerce Tips for Designing a Better Shopping Experience‘ on Hongkiat. The blog talks about a few best practices that will help you create an m-commerce website or app that enhances the end customers’ mobile shopping experience. Here are examples of a few brands that are doing it right:

#1. Jimmy Choo makes their homepage scannable by employing a simple layout that displays one central image followed by a list of categories below it

#2. Anthropologie cuts out automatic carousels by going for a layout with one prominent static image at the centre

#3. Best Buy’s mobile website has a custom UI drop-down menu to provide their consumers with a better overview of their options

#4. Dune London uses progressive disclosure to show the sibling categories directly on the homepage as and when their users request for it

#5. ASOS makes it easy for consumers to return to a previously visited item by displaying a list of ‘Recently Viewed’ products on their product page

#6. Amazon’s mobile website lists a sibling-category under multiple parent categories

#7. Fallen Hero employs ‘New’ as a filter, rather than a separate category thus helping their consumers to view new items within a particular category

Read our post on ‘M-Commerce Tips for Designing a Better Shopping Experience‘ on Hongkiat to help position your online store well enough to grab a share of this billion-dollar market.

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