With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. Infact, a number of retailers are looking to implement beacons to better pinpoint customer locations in-stores and send more relevant messages to their smartphones. These devices equipped with Bluetooth Low Energy (BLE) technology, and the proximity-marketing services they deliver, are already in use in many stores all over the US.
Here a few examples on how retail brands have embraced the beacon to alter the shopping experience:
1. Lyst to offer hands-free cashless payments through PayPal Beacon
Image source: readwrite.com
Lyst, an online fashion marketplace, recently entered into a partnership with PayPal aiming to use beacons to eliminate long waiting lines at brick-and-mortar stores. These beacons allow shoppers to buy a product in real time using their mobile device while in-store.
2. Tesco to offer better in-store customer service using iBeacons
Image source: mobilecommercedaily.com
Tesco recently leveraged iBeacons to offer better in-store customer service by notifying their customers when their online order is ready for pickup.
3. Macy’s ties customers’ online shopping accounts with in-store visits using shopBeacons
Image source: idownloadblog.com
Macy’s is currently using shopBeacons technology to notify customers about deals as soon as they enter the store. The beacon not only gives them an overview of the number of accumulated loyalty points and offers personalized rewards but also helps them link their customers’ online shopping accounts with their in-store visits.
4. Tarrytown Pharmacy allows price comparison using Shelfbucks beacon
Image source: ektron.com
Austin’s landmark Tarrytown Pharmacy leveraged beacon technology to build brand loyalty by installing Shelfbucks beacon to allow their customers to compare product prices while in-store.
Read our post on ‘ How Beacons are Poised to take the Brick-and-mortar Sales by Storm‘ to learn how retail experts can use beacon technology to revolutionize the way the online and offline shopping experiences connect and interact with each other.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!