Smart Insights Feature: 6 ways E-commerce Stores can use Videos for Conversion
April 24, 2014
Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent Invodo study, 52% of consumers said that watching videos makes them more confident about their purchase decisions. Offering engaging product demonstrations and promotions on mobile will not only give you the creative flexibility to bring both your brand and products to life but also help increase average order value, reduce return and development costs and differentiate marketing campaigns.