Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent Invodo study, 52% of consumers said that watching videos makes them more confident about their purchase decisions. Offering engaging product demonstrations and promotions on mobile will not only give you the creative flexibility to bring both your brand and products to life but also help increase average order value, reduce return and development costs and differentiate marketing campaigns.
We recently published a blog on ‘6 ways E-commerce Stores can use Videos for Conversion‘ on Smart Insights. The blog talks about how Retail e-commerce websites can engage customers better using videos. Here are examples of a few brands that are doing it right:
#1. Whipping Post features engaging product videos to accentuate their customers’ shopping experience
#2. Dunkin Donuts used video to grab the attention of consumers globally by running contests on Vine
#3. REI uses videos to clear customer queries on how products work and what are its uses
#4. Sexy Hair acts as a hub for information by offering a huge collection of informative videos
#5. Nike promotes products through ‘shoppable’ videos
#6. Burberry lures luxury shoppers through live-streaming of fashion shows
Read our post on ‘6 ways E-commerce Stores can use Videos for Conversion‘ on Smart Insights to boost your brand’s voice and build an emotional connection with your customers.