Social media has marked the way ahead as one of the most valuable channels to drive customer engagement, enhance brand awareness and influence and boost sales. In fact, 74% of consumers are reported to rely hugely on social media to guide their purchase according to a recent BI Intelligence survey.

Spurring shoppers to create, engage and share lies at the heart of all retail social marketing campaigns. With most U.S. consumers being tipped to spend an eye-opening amount of $327 billion online in 2016, there’s no denying of the huge opportunity it presents retailers to play with.

You are sure to find some highly interesting social media stats in the video below. Don’t miss our bonus tips section at the end of this video to learn what content works best on what channels.