Right from the first site visit, to the purchase confirmation page, to an email that prompts a return visit – personalization emerges as a critical element that defines a customer lifecycle. In today’s age where retailers are trying their best to implement discovery-led social shopping through personalized catalogs, mobile enhanced in-store experiences, customer loyalty programs, and improved post-sales care, it’s very important to know how to get personalization right.
According to a recent survey result from Infosys, 86% of consumers said that personalization influenced what they purchase to some extent.
We recently published a blog on ‘6 Online Fashion Retailers Engaging Customers with Personalized Shopping Experiences‘ . The blog talks about six online fashion retailers who personalize shopping experiences for their customers in interesting ways. Some of these ways include: letting shoppers take a style quiz to discover their own style profile before deciding what to buy, giving beauty tips to customers based on the weather, or letting customers share images of themselves on social media in the products they are thinking of buying so they can get an opinion of their peers. Here are a few examples:
#1. Make shoppers take a quick style quiz to shop from their stylist’s picks – ShoeDazzle
#2. Use geolocation to display beauty tips to customers based on the weather – L’oreal
#3. Provide your customers with a virtual try-on – Warby Parker
#4. Cross-sell beauty product recommendations within a color palette – Urban Decay
#5. Give your customers a personal stylist and ship them a fully customized wardrobe – Trunk Club
#6. Get contextual with product recommendations on how to complete the look – ASOS