6 Brands getting Creative with In-Store Retail Technology
June 24, 2014
The rise in adoption of smartphones and the growing popularity of online retail has resulted in ‘showrooming’ which is causing a decline in brick-and-mortar sales. In an attempt to engage shoppers and enhance their in-store experience, retailers are using everything from interactive mirrors, to videos, and virtual mannequins to touchscreens.
Providing a digitally-enabled experience in-store is the best way ahead for brands. Take a look at how various brands have been creatively using technology to their advantage over the past few years: