How Stadiums can use Beacons to Enhance Fans’ Experiences
June 30, 2014
The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices.For a sports fan, this new technology points towards a unique experience that brings the stadium to life by sending them location-driven special offers and promotions for concessions.
Also, if you are just exploring beacon implementation, our Beacon 101 ebook is a good place to start reading about this technology, where we’ve recorded our learnings from implementing Beaconstac.
In the full post, we discuss about how beacons can revolutionize fans’ experience at stadiums.
Real-life examples of beacon implementation in stadiums:
1. Major League Baseball stadium (MLB) uses iBeacons to enhance stadium experience
MLB recently worked with Apple to integrate the iBeacon indoor mapping technology in iOS 7 to customize its ‘At the Ballpark’ app in order to provide app users with an interactive game watching experience at the stadium.