How Stadiums can use Beacons to Enhance Fans’ Experiences

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices.For a sports fan, this new technology points towards a unique experience that brings the stadium to life by sending them location-driven special offers and promotions for concessions.

Also, if you are just exploring beacon implementation, our Beacon 101 ebook is a good place to start reading about this technology, where we’ve recorded our learnings from implementing Beaconstac.

In the full post, we discuss about how beacons can revolutionize fans’ experience at stadiums.

How stadiums can put beacons to use:

1. Seat finding and seat upgradation

2. Knowing the crowded locations

3. Promotions, offers and loyalty programs

4. Sell merchandise

5. Future implementations

Real-life examples of beacon implementation in stadiums:

1. Major League Baseball stadium (MLB) uses iBeacons to enhance stadium experience

MLB recently worked with Apple to integrate the iBeacon indoor mapping technology in iOS 7 to customize its ‘At the Ballpark’ app in order to provide app users with an interactive game watching experience at the stadium.

Image Courtesy: idownloadblog.com

Image Courtesy: appleinsider.com

2. National Football League (NFL) leveraged beacons to deliver personalized ads at MetLife Stadium and Times Square for the Super Bowl

Image Courtesy: idownloadblog.com

NFL recently leveraged beacons to make a big push into geo-targeted mobile advertisements at the Super Bowl, one of America’s most watched sports event every year.

3. Golden State Warriors bring proximity technology to Oracle Arena

Thus, iBeacons provide “micro-location” information for fans who opt in, allowing to enhance and personalize each fan’s experience the moment they enter the stadium.

Read our post on ‘How Stadiums can use Beacons to Enhance Fans’ Experiences‘ to know how the use of  iBeacon technology in stadiums can enhance fans’ experiences.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

• Author Details

Author Details

Neha Mallik

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

neha@mobstac.com

This blog was originally published on June 30th, 2014 at 11:22 pm