With over 1.2 million apps in the App Store, getting your app discovered can be quite a challenge. Digi-Capital’s recent Mobile Apps Investment Review predicts that non-game apps could double their share of revenue from 26 percent to 51 percent by 2017. This is certainly a great news for developers of productivity, utility and commerce apps. However, to ensure that your app gets a big chunk of this revenue pie, you need to do a lot of things right, starting from the pre-development phase of the app.
We recently published a guest post on KISSmetrics, titled 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid. Read the blog to improve your app’s chances of success.
A sample of what you can expect in the post:
1. How to perform Competitive Analysis for your app
2. Tips on App Store Optimization (ASO) to optimize your app’s name, keywords and description
3. Key Performance Metrics that you should be measuring
4. Checklist of activities that your App Marketing Plan should include