KISSmetrics Feature: 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid
June 12, 2014
With over 1.2 million apps in the App Store, getting your app discovered can be quite a challenge. Digi-Capital’s recent Mobile Apps Investment Review predicts that non-game apps could double their share of revenue from 26 percent to 51 percent by 2017. This is certainly a great news for developers of productivity, utility and commerce apps. However, to ensure that your app gets a big chunk of this revenue pie, you need to do a lot of things right, starting from the pre-development phase of the app.