A Million Android users love The Hindu App powered by MobStac
Last Updated: March 6, 2019
The Hindu Android app powered by MobStac recently crossed a million downloads from the Google Play store. MobStac has been associated with The Hindu, one of India’s leading National dailies, as a mobile strategy partner since 2011. The Hindu was the first newspaper in India to have launched a website. Continuing their trend of “firsts” in India,The Hindu, in collaboration with MobStac launched their mobile site in April 2011, Android app in 2013, and the iPhone app this year.
[Tweet “A Million Android users love The Hindu App powered by MobStac”]
The Hindu, India’s leading English news daily founded in 1878 is perceived as a classic and traditional newspaper. According to the Indian Readership Survey in 2013, it was the third most widely-read English newspaper in India.
The Hindu Android app was launched in 2013, and had crossed half-million downloads in January this year. The app boasts a crash rate of less than 0.04%, which is commendable.The app has consistently featured in the list of most popular apps in the News and Magazines category on Google Play. It thus has a dedicated user base that keeps returning.
The app has a user rating of 4.2/5 based on 22,814 Android user reviews. The app’s popularity and wide acceptance can be attributed to it’s features:
– Dynamic Menu
– Location Specific Content
– Less than 0.04% Crash Rate
– Device and OS Compatibility
– Home Page Personalization
The Hindu’s association with Mobstac has been quite a success, from an increase in their mobile site page views by 200% in a year of it’s launch, to reaching half a million Android app installs in early 2014, to reaching a million downloads now.
The rapid rise in the number of installs of the Hindu app within a span of six months indicates that clean design and easier navigation is something that any brand planning a mobile app should invest in.