The out-of-home, unfamiliar nature of travel has made mobile phone connectivity a must-have for travellers, especially when they need information the most.
Beacons, the latest buzz in the industry, have triggered a new wave of initiatives aimed at bringing the vision of a personalized air travel experience closer.These small BLE devices coupled with connected mobile phones are a great way to enhance travel, as a means of interpreting, predicting and serving a traveller’s needs.
Though beacon-enabled applications are largely revolutionizing retail, other industries are already tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts in stadiums, theme parks, museums, hotels etc.,
If you are just exploring beacon implementation, our Beacon 101 ebook is a good place to start reading about this technology, where we’ve recorded our learnings from implementing Beaconstac.
In this post we will discuss in detail about how beacons can improve the overall travel experience.
How airlines can put beacons to use:
A smart airport is one which leverages the convergence of three trends: passenger self-service, mobility and collaborative decision-making – to create a smart, predictive environment for the most effective flow of passengers and goods through an airport, both during normal operation as well as during an emergency. Beacons enable this with their proximity, context-aware features to provide a seamless, frictionless air travel experience.
Real-life examples of airlines using beacons:
Following are a few examples of airlines trialling beacon implementation at airports:
1. Virgin Atlantic and iBeacons at the Heathrow airport:
Virgin Atlantic has started its trial of iBeacon technology in the Upper Class Wing at Terminal 3 of the airport, which will allow premium passengers to receive personalised notifications and offers via their iPhone.
Image Source: Virgin Atlantic
2. American Airlines undertakes the biggest deployment of iBeacons ever:
American Airlines has announced the industry’s largest deployment of iBeacons, launching a six-month pilot at Dallas/Fort Worth International Airport, as a precursor to a permanent implementation.
Image Source: runwaygirlnetwork
3. easyJet tests iBeacons at three airports in London and Paris:
Britain’s largest airline, easyJet, is trialling beacon technology across three airports in Europe to help passengers navigate their way through the airport using the brand’s mobile application.
Image Source: Future Travel Experience
Apart from the uses mentioned above, airlines can implement beacons in the following ways:
a) Expedited security checks
b) Luggage Tracking
c) Real-time navigation
To know about other ways beacons can be used, read the full blog here.
The opportunities here are limitless and it is upto airlines and their beacon management partners to come up with the most creative ways that will marry the best of both worlds – online and offline, to redefine travel. Read our full post on ‘How Airlines can use Beacons to Enhance Travel Experience‘ to learn how beacons can be used to enhance passenger experiences.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!