How Hotels can use Beacons to Improve Experiences

The ibeacon, one of the most ‘disruptive’ technologies of 2014, is already making waves across various industry verticals for all the revenue opportunities and enhanced customer experience it offers businesses. Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices.

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Just like retailers imagine they can reinvigorate retail through beacons, so do hotels. iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing. Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself.

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If you are just exploring beacon implementation, our Beacon 101 ebook is a good place to start reading about this technology, where we’ve recorded our learnings from implementing Beaconstac

In the post, we discuss in detail about how beacons can revolutionize guests’ experience at hotels.

Image Courtesy: ibeacon.com

How hotels can put beacons to use:

1. Check-in

2. Finding the room and indoor navigation

3. Keyless entry into rooms

To know about other implementations of beacons in hotels, read the full post here.

Real-life examples of beacon implementation in Hotels:

1. The James Hotels implements iBeacon technology

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2. Starwood Hotels and Resorts pilot keyless entry into rooms using beacons

Starwood Hotels & Resorts is implementing a new pilot program that will see two key hotel locations in Manhattan and Silicon Valley allowing guests to enter their rooms with their smartphones.

Image Courtesy: macrumours.com

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Read our full post on ‘How Hotels can use Beacons to Enhance Guest Experiences‘ to learn how beacons are being used to reinvigorate hotels, engage guests and generate more revenue.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!