Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers.
While beacon technology is best used for sending contextual content, savvy marketers are getting creative with beacons to create engaging campaigns that hold the key to long-lasting customer relationships. We recently published a blog on ‘Eight lesser-known uses of Beacons for Retailers‘ on Internet Retailer. It talks about eight compelling reasons why retailers should strongly look into adopting beacon technology in-store. Here are a few:
1. Alex and Ani, a jewelry brand recently deployed beacon technology in an effort to optimize merchandise and subtly encourage customers to make more purchases
Image source: swirl.com
2. Epicurious, Condé Nast’s 19-year-old recipe warehouse, recently leveraged beacons to drive in-store sales through push notifications on recipe suggestions to shoppers’ apps
Image source: techcrunch.com
3. Lyst, an online fashion marketplace, recently entered into a partnership with PayPal to allow customers to circumvent the traditional point-of-sale process and purchase a product in-store using a mobile device
Image source: readwrite.com
4. Tesco, the U.K. grocery store giant, is piloting iBeacon in its Chelmsford location to enhance personalization and offer better in-store service
Image source: twinklemagazine.nl
Read our post on ‘Eight lesser-known uses of Beacons for Retailers‘ on Internet Retailer to learn how to leverage beacon technology to create engaging campaigns that will help improve your customers’ shopping experience.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!