Beacon FAQs: What you need to know

What is a Beacon?

Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages.

What is an iBeacon?

The terms iBeacon and beacon are often used interchangeably. The main difference is that iBeacon is not a physical product, it’s a technology. It’s a trademark of Apple for their future BLE products and systems.

Apple introduced iBeacon during the launch of iOS7 at the World Wide Developer Conference, in June last year.

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What is BLE?

Bluetooth Low Energy (also called Bluetooth 4.0 or Bluetooth Smart) is the specification for the type of signals that beacons transmit. Bluetooth LE has the advantage that it is low energy and is ‘native’ to most modern phones and tablets.

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How are beacons different from GPS? Are beacons better than GPS for geo-location?

In terms of range, beacons function in the interim of NFC (too narrow) and GPS (too broad) ranges, and that is what makes it more effective than the other two.

Image Source: tnooz

To know answers to questions like:

–Is iBeacon Apple’s own hardware beacon?

-How are beacons different from NFC?

-Do beacons work only with iPhones or with Android phones too? For beacons to work, should the app be always running, even if  only in the background?

-Which devices are compatible with beacons?

-Can beacons be placed outdoors?

-Do beacons talk with all apps that come in its proximity or with specific apps only?

-Do beacons send data to phones?

-Do beacons send in-store offers based on shopper locations or apps do?

-Do beacons in stores track shoppers?

-How can a user opt-out of in-store tracking?

Read our full post on ‘Beacon FAQs: Everything you need to know‘. You will find answers to some of the most frequently asked questions about beacons, iBeacon technology, and beacon features here.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

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• Author Details

Author Details

Neha Mallik

Enthusiastic about marketing and improving the ROI of businesses.

[email protected]