According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ and ‘collect in-store’, drawing in consumer traffic has become an uphill battle for most malls.
But thanks to significant technological innovation, malls are now fighting back. Beacons, the tiny bluetooth low energy appliances are now being used by malls to create futuristic shopping experiences that appeal to a major chunk of consumers who agree that mobile is one of the key media to impacts their purchasing decisions.
If you are just getting a hang of iBeacon technology, then our Beacon 101 ebook is a good place to begin with. In this post, we will be discussing in detail about about real-life implementations of beacons in malls.
Real-life examples of beacon implementations in malls
1. Regent Street
Regent Street, a popular shopping and tourist destination in the west end of London, recently made headlines for its markedly different use of beacon technology. Rather than using beacons to promote individual brands or chain of stores, the Regent Street implementation used a single app to enhance an almost mile-long street with more than 130 storefronts. The app leverages location-aware iBeacon technology to deliver new-product promotions, discounts and other alerts to mobile devices of shoppers as they walk past stores and restaurants.
Image Source: boni.me
Touted as the largest single day iBeacon deployment, Istanbul’s ANKAmall recently partnered with Boni to install 356 beacons to cover the whole of the venue. Shoppers can benefit from this by downloading Boni’s ‘Walk&Win’ app from the App store or Google Play. The mobile app is programmed to allow shoppers to collect Boni points while window shopping at different participating retail stores at the mall. After having collected points, shoppers can simply redeem them at stores within the mall.
To learn more about ideas on how malls can use beacons to delight shoppers and increase visibility for retailers, read our post on ‘How Beacons can help Malls offer Compelling Shopping Experiences‘.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!