Beacons are transforming the way businesses interact with consumers. By delivering proximity-based, context-aware messages, beacons enhance customer experience as well as enable businesses to know their customers better. While a lot of big brands have already tasted success with these tiny devices, most businesses are still trying to figure out how to integrate beacons with their existing mobile strategy.

Our latest webinar on the ‘Challenges of deploying beacons in the real world’ will provide insights on beacon deployment and management, potential pitfalls and lessons learnt from deploying beacons for retailers, museums and hotels. Ravi Pratap, CTO of MobStac, will take you through the basics of beacons as well as the challenges you may face while deploying them in the real world.

Join this webinar to learn:

1. Beacons and how they work
2. Why should you use beacons?
3. Things to keep in mind while deploying beacons in the real world
4. Limitations of beacon-enabled apps in iOS vs Android
5. Challenges in beacon management
6. What do beacons mean to marketers?

Update: Registrations are now closed. Sign up here to receive a recorded version of the webinar.

Our Beacon Primer Webinar Series aims to help businesses at every stage of their beacon strategy. From procuring, to deploying and managing beacons, to integrating iBeacon technology into your app, our webinar series is a quick start guide for devising and implementing a profitable beacon strategy for your business.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

• Author Details

Author Details

Seema Nayak

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

seema@mobstac.com

This blog was originally published on August 18th, 2014 at 07:58 am