6 Myths around Beacon Security and Privacy

  • http://www.crackpots.us/ DamOTclese2

    According to a recent study by Research Now, a U.S based market research company, 72% of consumers agreed that receiving a relevant offer on their mobile device while shopping in-store would significantly influence their chances of making a purchase

    That’s BS. Nobody wants to receive spam on their wireless devices, if a legitimate third-party survey were to be conducted, citizens and customers would overwhelmingly denounce such spamming and ask Congress to enact laws against it.

  • Devika Girish

    @DamOTclese2:disqus: I understand your concerns regarding beacons being used to spam consumers. This mostly occurs when brands end up pushing notifications that are not personalized beyond a consumer’s current location. But as long as brands ensure that the messages sent are relevant to both the context and location of the consumer, beacons can help brands offer enhanced consumer experiences.