Ebook: How Brands and Retailers can go Omni channel using Beacons
September 15, 2014
In a recent survey by Accenture, 94% of retail decision makers said their companies face “significant barriers” in going omni-channel. However, delivering a rich omni-channel experience to consumers by combining opportunities across various offline and online channels is essential now as it grants customers instant information relating to products and promotions.
One of the best ways to do this is to integrate beacons and indoor location technology in-store to help deliver instant contextual information to your customers. Beacons enhance the overall shopping experience while providing retailers with important data about customer shopping habits.
To help retailers understand how they can go omnichannel using beacons, we’ve created an advanced guide that enlists how best to leverage beacons.
The book covers :
What is omni channel and why it is a “must have” for retailers
How retail stores can use beacons to go truly omni channel
Seamless, consistent retailer/brand experience
Empowered sales associates
Combination of online and offline shopping
Examples of stores using beacons to deliver an omni channel experience
Download the ebook to know how beacons are being implemented by various retailers and how you can kickstart your beacon strategy.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!