Infographic: Why Beacons are the Future of Customer Engagement

By the end of 2014, there will be 30,000 active beacons in the U.S. With an increasing number of shoppers using their smartphones in-store to compare and get the best deal, retailers are turning to beacons to blend mobile and in-store shopping and create an experience that delights customers.

How do beacons accomplish that? Beacons help retailers target customers with contextually relevant notifications based on their location, behaviour, buying habits and much more. While the beacons you may have heard of would fit in the palm of your hand, there are now much smaller and lighter beacons opening up the possibilities of how retailers can use them in-store to engage customers.

Our latest infographic shows why beacons are the future of customer engagement. Check out the infographic below to know more about beacon trends in retail and for tips on how to succeed with beacons.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

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• Author Details

Author Details

Seema Nayak

Enthusiastic about marketing and improving the ROI of businesses.

[email protected]