Year 2014 is being touted as the “Year of Beacons”. From consumer engagement, to enhanced customer experiences, to generating more revenue – the opportunities that these tiny devices offer businesses are limitless.
iBeacon technology, being one of the most ‘disruptive’ technologies of recent times, has been widely adopted by various verticals, from retail to stadiums, hotels, restaurants, theme parks and malls to museums.
Among all the frenzy about the technology itself, most of us have been oblivious to what’s happening on the beacon ‘hardware’ front. We recently conducted a webinar on “How to choose the right beacon hardware for your business”, to discuss about the various kinds of beacons available in the market, factors to be considered while choosing the right beacon hardware, challenges faced while deploying beacons and solutions to these.
Our Beacon Primer Webinar Series aims to help businesses at every stage of their beacon strategy. From procuring, to deploying and managing beacons, to integrating iBeacon technology into your app, our webinar series is a quick start guide for devising and implementing a profitable beacon strategy for your business.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!