With holiday shopping season just around the corner, many large retail chains are all set to leverage beacons to grant shoppers a memorable shopping experience. The recent rollout of 4000 beacons across 786 stores of Macy’s in the U.S, is a perfect example of how much retailers are banking on beacons to re-define in-store customer experience.
However, for this highly disruptive technology to be successful, it is critical that marketers do not overdo beacon marketing, as it may cause them to lose out on loyal customers. According to a recent study by inMarket, a company that helps brands implement beacons – with every other push notification that is delivered per store visit, marketers risk a whopping 313% drop in app usage. Brands can keep a check on this by ensuring that they create contextually relevant content and interactions whilst recognising the privilege of being given access to consumers’ location data.
To help marketers create effective beacon marketing campaigns, we’ve created an advanced guide that offers simple tips on how brands across various verticals can enhance customer engagement and leverage customer loyalty programs by integrating beacons into their mobile strategy.
The book covers:
– Examples of how brands across various verticals are using beacons to engage customers better
– How to make beacons a part of your marketing strategy
– How to ensure effective beacon marketing
– How to integrate beacons with your customer loyalty programs
– Tipsheet on how to plan effective beacon marketing campaigns
Download the ebook to know how marketers can use beacons to enhance customer experiences without spamming them with too many notifications.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!