How Beacon-enabled apps is the way to get more customers this Black Friday

  • http://www.faceliftmarketing.ca David Hurdon

    Beacons conjure up a promised land of retailer rewards and while I am no cynic I wonder how far we are from “we could” to “we are” when it comes to doing things like tracking shoppers’ kids in the store or sending rain checks to the right customers. I also wonder how a vibration in your pocket might compete with the chaos of a Black Friday morning.