Best of Beacons this Week: Estimote’s new software and partnership announcements and more
November 21, 2014
This week we’ve got a great lineup of beacon articles in store, including Estimote’s recent software updates, Samsung’s ‘Proximity’ platform, some great advice on running beacon-enabled marketing campaigns and more. We will also talk about the apps built during India’s first Beacon app Hack Day. So read away.
Estimote recently announced a new set of software tools and services that will make deploying and managing a beacon network easier than ever. To help take this technology forward to developers they’ve partnered with MobStac. We, at MobStac, are excited to partner with Estimote and help them bring their new security & fleet management features to developers through Beaconstac. You can read more about them here.
Samsung introduced its new mobile marketing platform, Proximity, last week at their developer’s conference. This platform connects consumers with places through Samsung’s cutting-edge location and context-aware technology. Instead of brands needing to have their own app to detect beacons, this technology provides an uber-application that sits at the device layer detecting a shared registry of beacons while pushing messages through a shared device. Check out this post to learn how Samsung takes beacons beyond iPhone using Proximity Platform.
After 12 hours of vigorous sessions on iBeacon technology, intense hacking, energy drink chugging and trouble shooting, 10 unique iOS apps were demoed at India’s first Beacon Hack Day. And two of the apps absolutely blew us away. Check out this post to learn more about the winning apps.
Beacons, with their ability to identify ambient context, can help brands target consumers in a unique and personalized manner. But Puneet Mehta, the CEO of MobileROI, believes that three out of four beacon programs are bound to fail as merely purchasing a number of beacons, installing them and waiting for profits to roll in isn’t going to cut it. Here are 6 ways beacons are being misused.
When it comes to beacon marketing, not every industry functions the same way. For example, you can’t replicate a retail approach in a stadium or theatre. The Arts Centre Melbourne learned this the hard way. Find out why their proximity marketing platform failed to deliver and how Arts Ventre Melbourne plans to turn things around .
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!