iBeacon, the most revolutionary new technology of recent times has been in the limelight for more than a year now. There has been so much hype around beacons and iBeacon technology that year 2014 can be christened the ‘Year of beacons’.
What makes these tiny beacons sell like hot cakes? And why are marketers around the globe pinning their hopes on iBeacon technology? Are beacons the be-all and end-all for everyone and all woes? Well, we’ve been answering all these questions for a while through our blog posts and e-books.
With a surfeit of options available in the beacon hardware market, and very little information on actually deploying beacons and managing them on the field, businesses face a multitude of challenges when hopping onto the iBeacon bandwagon.
We’ve tried to pack as much information about beacons and iBeacon technology into our Beacon Primer Webinar Series, that aims to help businesses at every stage of their beacon strategy. In the last few webinars we have covered topics from challenges of deploying beacons in the real world, to choosing the right beacon hardware for your business, to deploying and managing beacons.
This webinar will discuss in detail about how to integrate iBeacon technology into your app.
You have purchased beacons and have figured out how to deploy them, but how do you make sure that your beacon strategy ties to your revenue strategy?
Here are a few questions one should ask oneself, before implementing a beacon strategy:
- Beacons need an app to work with them. Do I need a dedicated app, or can I integrate with a:
- -Generic app (for example mApp – an app specifically for museums)
- -Sales app (Powa Tag for example)
- -Apple’s Passbook (a utility app on Apple devices)
- What communication is ‘right’ for my audience? How can I be sure that I “engage” and not “annoy” my customers?
- How can I manage beacons remotely yet effectively?
- How do I ensure that my app is secure and not vulnerable to security threats?
- How do I integrate my app with my overall marketing plan?
Find answers to all these questions and much more, in the webinar on “How to integrate iBeacon technology into your app”.
We, at Beaconstac, have been involved with beacon projects across industry verticals ranging from retail to museums, theme parks, malls, hotels and restaurants to airports. Through our Beacon Primer Webinar Series, we aim to help businesses at every stage of their beacon strategy. From procuring, to deploying and managing beacons, to integrating iBeacon technology into your app, our webinar series is a quick start guide for devising and implementing a profitable beacon strategy for your business.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!