If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue.
Though, there is a lot of excitement about beacons, there is still a lot of ambiguity around how to actually implement a beacon strategy and deploy and manage beacons on the field.
This is primarily because there is too little information available about how to do it right. Our Beacon Primer Webinar series is focussed on helping businesses with that.
We recently conducted a webinar on “How to deploy and manage a fleet of beacons”, to discuss beacon deployment and management in more detail and talk about issues businesses face while deploying beacons and managing them.
This webinar was a part of our Beacon Primer Webinar Series. Through the series, we aim to help businesses at every stage of their beacon strategy. From procuring, to deploying and managing beacons, to integrating iBeacon technology into your app, our webinar series is a quick start guide for devising and implementing a profitable beacon strategy for your business.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!