Infographic: Anatomy of a Beacon

The buzz around iBeacon technology continues to rise with big brands like Macy’s, Lord & Taylor, Walmart and more investing in them. According to a recent Adobe research, 18 percent of marketers are reported to be actively testing or deploying beacons and the numbers are expected to double in 2015.

While beacons can transform the way you interact with your customers, it’s important to understand how beacons work before you make them a part of your customer engagement strategy. The following infographic explains everything you need to know about beacons and also presents an overview of how major brands are using beacons.

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If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!