According to a recent Business Insider report, beacons are predicted to influence up to one on every four dollars spent in retail stores by 2016. In fact, many industry experts are of the opinion that proximity marketing with beacons could be one of the most effective tools that can help brands generate higher ROI with ease.

While common public opinion has it that most consumers consider beacons to be creepy – primarily due to security and privacy concerns around it , a recent Placecast report revealed otherwise. According to the report, 73% of consumers agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. That being the case, we think that proximity marketing with beacons will be one of the most dominating marketing trends of 2015.

What is surprising is that inspite of all the hype around proximity marketing with beacons, there is very little actionable information on doing it right. This has resulted in a number of disappointing beacon trials over the past year.

With 22% of retailers predicted to integrate beacons this year, it is highly critical that they understand the complexities, rules and opportunities to make the most of a successful proximity marketing campaign.

To help marketers use proximity marketing to its full potential we’ve created an advanced guide that offers great insights into proximity marketing success secrets. It also includes a Do-It-Yourself Proximity Marketing worksheet that will that will help you gain a better understanding of how it works.

The book covers:

– Factors to consider when setting up your iBeacon trial

– Common proximity marketing mistakes to watch out for

– Examples of how brands are using beacons to make the most of proximity marketing

– Tips for brands to employ proximity marketing to its full potential

– Do-It-Yourself Proximity Marketing worksheet

Download the ebook to learn how brands can mesh their proximity marketing strategy with the needs and preferences of their consumers.

• Author Details

Author Details

Devika Girish

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

devika@mobstac.com

This blog was originally published on January 28th, 2015 at 03:33 pm