What is Proximity Marketing and How does it Work?

Devika Girish

Last Updated:  November 17, 2023

What is Proximity Marketing and How does it Work?

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4 responses to “What is Proximity Marketing and How does it Work?”

  1. […] Beacons by nature are designed to help with proximity marketing while RFID systems are designed to help with real-time location of […]

  2. Erik Oliveira says:

    Interesting content about Proximity Marketing and how to use it. Proximity Marketing / Location-Based targeting is largely used for different kinds of businesses to drive conversions, enhance engagement and so on.
    On the link below, a post about use of beacons in museums to enhance visitor experience, really interesting!

  3. […] In simple words, beacons are small devices (approximately 3cm x 5cm x 2cm), which use Bluetooth Low Energy (BLE) to transmit signals to smartphones within a short range. Bluetooth LE is a proximity technology and the main purpose of beacons is “proximity marketing”. […]

  4. It is 2017 and there is a new player redefining Proximity Marketing, NO APP needed on the users phone so this breakthrough technology is perfect for local business to get started in Proximity Marketing using Google Beacon technology. http://ActiveProximityMarketing.com

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