Beacons and apps are a ‘power couple’. Beacons can’t work without apps.
The reason is simple: beacons need apps to recognize their unique identifiers and facilitate their associated interactions. And apps need beacons for real world context; to deliver the mobile experiences at the right time and the right place.
When beacons work with apps – they have the potential to create magic! In this post, we will discuss five apps from different domains that stand out due to their features, ease of usage and the user interactivity they enable.
So let’s get started:
1. Launch Here app: Called ‘Placed’ earlier, this is an app used to trigger other apps.
‘Launch Here’ allows you to automate tasks on your iOS devices.
The way it works is – you can place multiple beacons around your home, and when you approach a particular beacon,the Launch Here app will trigger the relevant app associated with that beacon. For example, when you sit on the couch in front of the TV, a TV remote app can launch. A beacon on the fridge can trigger a shopping list app as you approach.
Launch Here is the fastest way to launch an app tied to a spot at your home – a timer when you’re next to the coffee maker, or a to-do app at your desk.
As soon as you are nearby a placed beacon and you turn on your lock screen, the app of your choice will appear as notification and you can launch it with a simple swipe.
2. BeHere app: BeHere, was created by a company called Beelieve – a small team of developers based in Brazil. The app comes with a new angle for iBeacon technology: taking attendance in the classroom. The app turns a teacher’s iPad into an iBeacon that automatically identifies students as they enter the classroom with their iPhone, or iPod touch also running the same BeHere app.
The best feature of this app is that, students can use it as a medium to ask for the teacher’s help, once the class begins. All they have to do is just press a button on their phone. The teacher then sees all such requests in a queue, and can respond as needed. Students’ profiles can also be connected to Facebook, allowing BeHere to include a profile picture, too.
The app reiterates the broad potential for iBeacon technology, outside the retail environment.
3. Proximitask app: Proximitask is an app that acts as a missing link between reminders on your phone and beacons in the real world. Similar to how iOS’ Reminders app allows you to trigger reminders based on location, Proximitask app allows you to trigger them based on beacons.
The app, best used in enterprises works like this: beacons placed around employees’ desks are used to quickly remind the employees about their tasks for the day.
Moreover, with iOS8 enabling beacon-triggered lock screen notifications employees can access their to-do lists with a single swipe off the lock screen – without having to receive repetitive push notifications. This is a welcome change to what was the case earlier – where employees could be reminded only once, via a push notification.
4. Mingleton app: The Mingleton app encourages people to be more social in real life settings. It does this by allowing one to discover what he/she have in common with the people around, and then try to know them. The app lets one ask someone to meet, anonymously. This way, a person will be both less afraid of rejection and more open to being social, the two interested people are notified only if both want to meet each other.
The best thing is that it allows you to mingle with people around you without even having to check in (unlike Catalyst)
5. At the Ballpark app: This is one of the best apps in the sports domain with some excellent features. When a user loads the app on the way to the stadium (20 ballparks are beacon-enabled), it immediately identifies the stadium he/she is enroute to and starts populating information specific to that one. Once near the entrance, it displays the barcode of his/her ticket and directing him/her to the relevant seat via a map while also highlighting the nearby points of interest. If the tickets were purchased online using Apple Passbook, the app even pulls them up automatically.
Image Courtesy: idownloadblog.com
The app also grants other benefits such as offering directions to the shortest lines, both at the entrance and at the concession line, where he/she is trying to purchase a hot dog, for example. The stadium uses beacons to send out coupons and promotions for nearby vendors. It also allows teams to track the visits made by their fans thus enabling them to reward fans with special coupons and discounts for their frequent visits.
These are the best apps in my opinion. Do you know some other beacon-enabled apps that make the cut. Let us know in the comments below.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!