Creating a Beacon Campaign for your Museum using Beaconstac

  • Sai Kripa

    Nice article. I have a question regarding custom attributes. Who does the job of determining that the custom attribute (in the above example, it’s the user’s language is English) is met and then throwing a relevant card? Is it the app or the beaconstac SDK?

    Is this done programmatically by the app? I am guessing the app does the following:

    1. Scan for BLE beacons
    2. When device is in a specified beacon range,
    retrieve campaigns (card, rule, custom attributes and action) from the
    beaconstac cloud
    3. Detect that the language is English (storedwithin the app) and then launch the Action card

    • Seema

      Hi Sai! Glad you found the article useful. Yes, this is taken care of by the Beaconstac SDK. You can find more details here: http://docs.beaconstac.com/docs/tutorials/segment-customers-to-target-campaigns.html

      • Sai Kripa

        Thanks.

        According to the article “Whenever, the user comes close to a beacon, the rule engine checks the user info to match the custom attributes.”

        How does the rile engine retrirvr the user’s gender?

        • Seema

          Hi Sai, That info can come from the app login/user profile. The app developer has to write the code to match the custom attributes.