[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers
Last Updated: April 12, 2018
With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year.
If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology and Wi-Fi localization, you must definitely attend our upcoming webinar.
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In our upcoming webinar, Prof. Anindya Ghose, Professor of Marketing at NYU Stern School of Business will offer Location-based mobile advertising lessons for retailers, and talk about the impact of iBeacon technology, Wi-Fi and Geo-fencing on retail sales.
He will share results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US.
Join us for this free webinar on April 21, 2015 and find answers to all your questions about location-based mobile advertising.