According to a recent Business Insider report, the beacon installed base will see a five-year compound annual growth rate (CAGR) of 287% and there will be 4.5 million active beacons overall by end of year 2018.
While most verticals – from retail to restaurants and malls to theme parks are implementing beacon strategies for their business, experts in the beacon field maintain that museums will be one of the biggest beneficiaries of iBeacon technology. This is because beacons have the potential to truly revolutionize the museum experience by providing context to visitors like never before.
We recently conducted a webinar on “How Beacons can add Interactivity to Museums”. In the webinar, Ravi Pratap, CTO & Co-founder of MobStac discussed how iBeacon technology can fit into a museum’s strategy for long term success. And our co-host, Al Juarez, Vice President of Sales, Marketing & Business Development at GeLo discussed how museums can become more interactive through the use of beacons.
We explored how museums can use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to visitors and generate more revenue. The webinar also talked about some successful beacon implementations in museums. At the end of the webinar, the presenters shared tips and best practices for devising a successful beacon strategy for museums.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!