Best of Beacons this Week: Chow Tai Fook Beacon Program generates more than $16M and more
April 17, 2015
Image Source: mobilecommercedaily.com
We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at our picks below:
Chinese jewelry brand Chow Tai Fook recently leveraged a combination of beacon-enabled location based proximity marketing and the popular messaging service app WeChat to generate sales of more than $16 million. During the Chinese new year, the jewelry retailer worked with beacon-provider Sensoro to deploy beacons in 237 Chow Tai Fook stores in Beijing, Shanghai, Shenzhen and Guangzhou through Tencent’s WeChat. As a part of the campaign, e-coupons were distributed to consumers who had activated the “shake” feature on their mobile devices, in stores that had installed beacons. This approach to implementing a beacon campaign highlights the advantages of leveraging an app that is already popular among consumers instead of requiring them to download a retailer’s brand application. Check out this article to learn more about the Chow Tai Fook beacon campaign.
Over the last year, beacons have become so popular that they are already shifting fast from trials to mainstream deployments. In fact, many industry experts are of the opinion that the best way forward is for businesses to match their strategy with the needs and preferences of their consumers. With marketers having begun to realize that there is more to iBeacon technology than merely delivering coupons and offers, beacons are soon expected to go from a nice-to-have to a must-have marketing tool that will help retailers perform beyond their consumers’ expectations. However, even today many marketers haven’t yet considered leveraging beacons for their business. If you are one among them, check out this article to gain insights on the perfect pitch. To present a stronger case for beacons, you can even ask your boss to try a DIY proximity marketing project with our app to see beacons in action, without having to invest in creating a campaign. You can download it here.
In their efforts to to provide their customers with more convenience and speed at payments, South African payments startup SnapScan recently announced a new payment feature, SnapBeacons that provides users with a frictionless alternative to making payments at stores. Compared to their earlier feature that allowed customers to pay by scanning a QR code, the new feature allows customers to initiate the transaction via Bluetooth by simply tapping a button in the app. The new functionality is currently available at 30 SnapScan merchants in Cape Town and 20 others around the country which have iBeacons. A customer is alerted when the payment option is available at a given store, via a message on his/her mobile device. Check out this article to learn how SnapScan plans to take this ahead.
To tackle public confusion around street parking restrictions, the City of Los Angeles recently announced that it plans to install 100 new beacon-equipped parking signs along Spring and Main streets between Second and Ninth in downtown Los Angeles, as part of the six-month pilot program. With many people already using apps to figure how to drive around the city of L.A, the city plans to use these beacon-equipped parking signs to communicate real-time parking data to spot-seekers via yet-to-be-developed apps for mobile phones and connected cars. In addition to this, the city envisions on using these beacons to accept parking payments, alert users to nearby events or even advertise nearby businesses, in the future. Check out this article to learn more about the L.A parking sign revolution.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!