Creating a beacon campaign for an event

Event organisers are always on the lookout to enhance attendee experience in new and interesting ways. Beacons provide event managers an opportunity to engage with attendees as well as personalise their conference experience. You can use beacons to streamline the registration process, collect session feedback, help attendees navigate through the venue and a lot more.

To showcase how you can easily create a beacon campaign at an event, let’s create one to collect session feedback.

Campaign Objective:

The objective of this campaign is to prompt attendees of a session to submit their feedback when a session is about to end. Let’s take a dummy session called ‘The New Digital Age’ as an example. The session is scheduled between 10 AM to 11 AM at the central auditorium. We will prompt the attendees for feedback towards the end of the session between 10:50 AM to 11:10 AM.

Step 1: Add Beacons to the dashboard and install them at the event venue

Before we begin, the first thing to do is to purchase a couple of beacons. Once you have your beacons, add their details such as UUID, major and minor numbers, to the Beaconstac dashboard, as shown in the image below. You can also name the beacons for easy identification. For the purpose of this campaign, I have named the beacon as ‘Central Auditorium’ after the auditorium where it will be placed. Once you have added beacon details, they are ready to be installed.

Step 2: Add Rules

After installing, all we have to do is create a rule for the beacon placed in the auditorium so that it triggers the feedback notification at the required time.

Step 3: Create Custom Attributes

Next, we need to add a custom attribute which will determine which users will qualify to receive the notification. Custom attributes can be used to filter users based on criteria such as dwell time, registration status etc.

Here we are creating two custom attributes called ‘Time of day’ and ‘Registration status’. Users who are present in the auditorium will be prompted to give their feedback on a session towards the end of it.

Step 4: Set Actions

After this, we’ll add the action to be triggered when the rule is true. Here, the action is to trigger the session feedback survey webpage. Besides this, it is also possible to direct people to a custom action type within the app.

And that’s it! Your test campaign is ready. Here’s the notification that will pop up on the app screen between 10:50 AM and 11:10 AM if a user who has registered for the session is within the proximity of the beacon (i.e attending the session in the auditorium)

Do try this out and let me know your thoughts about this campaign. If there is a specific campaign you would like to read about, I’ll be more than happy to share how you can get it done using Beaconstac.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!