[Webinar Slides] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI
Last Updated: April 12, 2018
Did you know that smartphone-generated coupons increase shoppers’ unplanned spending by 16%? And that more than 50% of purchases within a store are unplanned? These and many more such interesting stats were shared in our recent webinar on “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI”
In the webinar, Prof. Anindya Ghose, Professor of Marketing at NYU Stern School of Business, offered location-based mobile advertising lessons for retailers. He shared results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US. He also shared deep insights on how to use beacons, Wi-Fi and other location-based marketing techniques to drive maximum ROI.
The webinar explored how retailers could use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to shoppers, and generate more revenue. It also talked about how retailers could take a data-driven decision based on the results of iBeacon experiments conducted by leading retailers across the globe.