Beacons and Digital Signage: The New Power Couple in Brand Advertising

  •   July 29, 2015

Learn how you can get more customers using proximity marketing with beacons

  • Joanna Bucior

    Well, it’s official – Beacons are becoming new billboards. Projects like the one running by & Proxama to deliver end to end solution for high scale OOH mobile campaigns, proves that.

    On top of that, now beacon networks can be shared – some of customers are going to be providing their beacon infrastructure directly to their clients: for the duration of the advertising run, the client will have access to the beacons as well to do what they choose to (see more:

    It seems we have a new, ready-to-use medium;)

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