Beacons and Digital Signage: The New Power Couple in Brand Advertising

  • Joanna Bucior

    Well, it’s official – Beacons are becoming new billboards. Projects like the one running by Kontakt.io & Proxama to deliver end to end solution for high scale OOH mobile campaigns, proves that.

    On top of that, now beacon networks can be shared – some of Kontakt.io customers are going to be providing their beacon infrastructure directly to their clients: for the duration of the advertising run, the client will have access to the beacons as well to do what they choose to (see more: http://kontakt.io/blog/share-your-beacons-and-venues/).

    It seems we have a new, ready-to-use medium;)