Best of Beacons this Week: Beacons installed on 500 London Buses and more
July 10, 2015
Our roundup this week is packed with informative nuggets and insights, right from how 500 buses in London have been fitted with beacons to how brick-and-mortar retailers can take on E-commerce giants. So sit back, sip a cup of coffee and check out the stories we have lined up for you.
Some 500 buses in London have been fitted with beacons by advertising business Exterion Media in the hope of monetising over 300,000 bus riders every day. After a successful six-month trial in Norwich, England, the business is all set to target customers with highly relevant messages. Using iBeacon technology, commuters are sent highly-targeted messages. For example, commuters could receive discount coupons on their mobile as they pass a particular branded chain or a trailer for a movie as they get closer to a cinema. Check out this article to learn how Londoners will get access to targeted content on the move.
A new research pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store. While the Census Bureau recently reported that millennials are now the largest age group in the United States, a new research from inMarket reveals that one subset of this group that marketers should be paying particular attention to is millennial moms. According to the report, 38 percent of millennial moms, or 3.4 million, are actively using beacon-enabled shopping apps and are reachable via beacon proximity engagements in stores every month. Check out this article to learn what implications these findings have for retailers and marketers, and why they need to think of a deeper strategy to reach millennial moms on mobile.
In the current scheme of things, the brick and mortar retailers versus e-commerce giants war sounds much like the David Vs. Goliath story. In such a scenario, can David win again? And for that to happen, what can be the ‘slingshot’ that helps physical retailers defeat e-commerce giants? According to a recent report from American Express, three out of four (74%) consumers say they have spent more with a company because of a history of positive customer service experiences. Can brick-and-mortar retailers go beyond customer service strategies, to defeat their online competitors? And how can technologies like iBeacon help them in doing so? Check out this article to learn about 5 ways in which brick-and-mortar retailers can beat e-commerce giants.
Although online sales are still only about 7% of total retail sales, online sales are growing about three times faster than in-store sales. Plus, the way consumers interact with retail stores is changing: people increasingly use mobile phones to locate stores, check whether items are in stock, and compare prices. If brick-and-mortar stores want to prosper (or even just survive), then they must adapt to the new always-connected environment. Fortunately, a simple yet powerful tool has emerged that could help retail stores up their game. While bluetooth beacons enable merchants to provide smartphone users personalized shopping experiences and self-service options, can they revitalize retail store sales? Check out this article to know if beacons can help retailers, if yes, how?