Infographic: iBeacon Technology – Connecting physical and digital worlds

According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high.  iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like […]

Seema Nayak

Last Updated: May 22, 2018

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