Infographic: iBeacon Technology – Connecting physical and digital worlds

According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high. iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like […]

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Seema Nayak

Last Updated: May 22, 2018

<img width="702" height="451" src="https://blog.beaconstac.com/wp-content/uploads/2015/07/ibeacon-technology-connecting-physical-and-digital-experiences-feature-image.png" class="attachment-medium_large size-medium_large wp-post-image" alt="ibeacon-technology-connecting-physical-and-digital-experiences" srcset="https://blog.beaconstac.com/wp-content/uploads/2015/07/ibeacon-technology-connecting-physical-and-digital-experiences-feature-image.png 702w, https://blog.beaconstac.com/wp-content/uploads/2015/07/ibeacon-technology-connecting-physical-and-digital-experiences-feature-image-300x193.png 300w" sizes="(max-width: 702px) 100vw, 702px" />

ibeacon-technology-connecting-physical-and-digital-experiences

According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high. iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like hospitality, event management, museums and aviation are now waking up to the potential of iBeacon technology to create rich, seamless experiences for their customers. The following infographic demonstrates how beacons are bridging the gap between physical and digital experiences to bring the world at our fingertips.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

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Author Details

Seema Nayak

Enthusiastic about marketing and improving the ROI of businesses.

[email protected]

This blog was originally published on July 1st, 2015 at 11:59 am

<img width="590" height="197" class="post-cta" src="https://blog.beaconstac.com/wp-content/themes/beaconstac/cta/lg-expert-industry.png" alt="Learn how you can get more customers using proximity marketing with beacons" />

Learn how you can get more customers using proximity marketing with beacons

<img src="https://blog.beaconstac.com/wp-content/themes/beaconstac/cta/cta-enterprise.png" alt="Integrate the most comprehensive proximity marketing engine to engage your customers and visitors" style="max-width: 248px;" />

Integrate the most comprehensive proximity marketing engine to engage your customers and visitors

<img src="https://blog.beaconstac.com/wp-content/themes/beaconstac/cta/sm-expert-industry.png" alt="Get started with proximity marketing solution by Beaconstac" />

Get started with proximity marketing solution by Beaconstac